iContact vs Omnisend Pricing (2026)
Compare / iContact vs Omnisend
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Team size
25 seats

iContact vs Omnisend

Email Marketing pricing comparison · 2026

iContact pricing ranges from $9–$16/month, while Omnisend ranges from $0–$59/month. iContact is typically 22% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Omnisend pricing
Free plan limits → Discount programs →
Compare
2 products · Email Marketing
Side-by-side · live
iContact
iContact is an email marketing platform for small businesses and growing teams, offering d
verified 15d ago
$780 $840
View pricing →
Omnisend
Omnisend offers three pricing tiers for email and SMS marketing.
verified 27d ago
$780 $840
View pricing →
Verdict · Vendr median · year 1
iContact saves $60 vs Omnisend · 25 seats
Cheapest $780
Spread 7%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$4.8K/yr
year 1 license · $16/seat
Pro
$18K/yr
year 1 license · $59/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$780/yr
Vendr · n=0 · limited data avg 15% negotiated
Median annual
$840/yr
Vendr · n=47
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 12 sourced facts
7 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence High confidence
Sources 4 sourced facts
2 hidden-cost · Vendr median · 1 review platform
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Limited Support Hours
    5-10% of license costs
    1 source
  • No Gmail Import Capability
    $50-$200 one-time migration cost
    1 source
  • Google Analytics Integration Requires Request
    $0-$100 setup delay cost
    1 source
  • Limited Image Storage
    5-10% of license costs
    1 source
  • No Weekend Support
    $0
    1 source
1 documented
  • SMS messaging costs on lower tiers
    $289/month for 45k contacts on Standard with SMS as add-on
    2 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
6.8/5 (97)
Trustpilot
1.1/5 (8)
Best for
Small businesses starting with email marketing
Watch out
Unauthorized auto-renewal charges without notice
TrustRadius
10/5 (6)
Best for
Small e-commerce stores starting out
Watch out
Narrow focus on eCommerce marketing
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Omnisend pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Email Marketing

iContact

$9–$16
/month
3 plans
Full pricing breakdown →
VS
Email Marketing

Omnisend

$0–$59
/month
3 plans · Free tier
Full pricing breakdown →

iContact and Omnisend both operate in the email marketing category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan iContact Omnisend
Standard $9 /user/month Free /month
Premium $16 /user/month $16 /month
Custom Custom $59 /month

Market Intelligence

iContact

Median annual cost
$780
Average negotiated discount
15%

Omnisend

Median annual cost
$840
Based on
47 deals

Continue researching

iContact

Omnisend

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