Zoom Webinars vs GoToWebinar
Webinar Software pricing comparison · 2026
Zoom Webinars pricing ranges from $5–$415.83/per month, while GoToWebinar ranges from $49–$399/per organizer/month. Zoom Webinars is typically 44% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
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What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Zoom Webinars and GoToWebinar are the two most established webinar platforms. Zoom Webinars starts at $79/month (300 attendees) on top of a Zoom Pro subscription. GoToWebinar starts at $49/month (Lite, 250 attendees) with no base Zoom subscription required—making it potentially cheaper for webinar-only use cases. Both offer registration pages, analytics, and recording. Zoom's advantage is its ubiquity—most attendees already have Zoom installed, reducing friction.
Plan-by-Plan Pricing
| Plan | Zoom Webinars | GoToWebinar |
|---|---|---|
| Webinars (300 attendees) | $79 /per month | $49 /per organizer/month |
| Webinars (500 attendees) | $95 /per month | $99 /per organizer/month |
| Webinars Plus (100 attendees) | $99 /per month (annual billing $82.50/month) | $199 /per organizer/month |
| Zoom Events (100 attendees) | $149 /per month (annual billing $124.17/month) | $399 /per organizer/month (annual billing) |
| Enterprise (10,000+ attendees) | Free | — |
Market Intelligence
Zoom Webinars
- Median annual cost
- $997
- Based on
- 158 deals
GoToWebinar
- Median annual cost
- $497
- Based on
- 89 deals
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Our Verdict
Choose Zoom Webinars if your audience already uses Zoom (high likelihood in most professional contexts), you need larger attendee capacities (up to 50,000 with Zoom's large meeting add-ons), or want the lowest-friction experience for attendees who join without downloading new software.
Choose GoToWebinar if you host webinars as a standalone business activity without needing a full Zoom subscription, need built-in webinar automation features (drip email campaigns, handouts, polls), or want GoToWebinar's stronger analytics for post-event reporting and lead scoring.
Frequently Asked Questions
01 Is GoToWebinar cheaper than Zoom Webinars?
At entry level, yes. GoToWebinar Lite at $49/month (250 attendees) vs Zoom Webinars at $79/month (300 attendees) requires an existing Zoom Pro subscription ($15.99/month). If you don't already pay for Zoom, GoToWebinar Lite is $49 vs Zoom's effective $94.99/month. If you have Zoom Pro already, Zoom Webinars adds $79 for comparable capacity.
02 Which has better attendee experience: Zoom or GoToWebinar?
Zoom Webinars has a superior attendee experience due to its familiar interface and browser-based join option. Most professionals already have Zoom installed. GoToWebinar requires downloading the GoTo app, which creates friction. Post-event replay experience is comparable on both platforms.
03 Which supports more attendees?
Zoom Webinars scales to 50,000 attendees with large meeting add-ons. GoToWebinar's Enterprise plan supports up to 3,000 attendees. For very large virtual events (5,000+ attendees), Zoom is the clear choice. For typical B2B webinars under 500 attendees, both platforms are comparable.