Zoom Webinars vs GoToWebinar
Webinar Software pricing comparison · 2026
Zoom Webinars pricing ranges from $83.33–$415.83/per month, while GoToWebinar ranges from $69–$299/per organizer/month. GoToWebinar is typically 37% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Zoom Webinars and GoToWebinar are the two most established webinar platforms. Zoom Webinars starts at $83.33/month (300 attendees) on top of a Zoom Pro subscription. GoToWebinar starts at $62/month (Lite, 250 attendees) with no base Zoom subscription required—making it potentially cheaper for webinar-only use cases. Both offer registration pages, analytics, and recording. Zoom's advantage is its ubiquity—most attendees already have Zoom installed, reducing friction.
Plan-by-Plan Pricing
| Plan | Zoom Webinars | GoToWebinar |
|---|---|---|
| Webinars (500 attendees) | Custom | $69 /per month |
| Webinars Plus (500 attendees) | Custom | $299 /per month |
| Events (500 attendees) | Custom | Custom |
| Enterprise | Free | — |
Market Intelligence
Zoom Webinars
- Median annual cost
- $997
- Based on
- 158 deals
GoToWebinar
- Median annual cost
- $497
- Based on
- 89 deals
Contract Terms
| Term | Zoom Webinars | GoToWebinar |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | For online purchases, cancellation is effective at the end of the current billing cycle if done before the next renewal date; for direct sales quotes, written notice must be given at least thirty (30) calendar days prior to the next renewal term. | Must call support - no online cancellation available |
| Minimum commitment | Buyers must generally maintain their minimum quantity of services for the duration of the initial or renewal term, and payments are typically non-cancelable and non-refundable. | 1 year |
| Price escalation | Up to 14% (Q1 2024); an individual reported an 80% increase for a basic Zoom Video SKU and an overall 65% increase for their plan. | No published schedule but users report renewal without advance notice |
| Can downgrade | — | No |
Continue researching
Our Verdict
Choose Zoom Webinars if your audience already uses Zoom (high likelihood in most professional contexts), you need larger attendee capacities (up to 50,000 with Zoom's large meeting add-ons), or want the lowest-friction experience for attendees who join without downloading new software.
Choose GoToWebinar if you host webinars as a standalone business activity without needing a full Zoom subscription, need built-in webinar automation features (drip email campaigns, handouts, polls), or want GoToWebinar's stronger analytics for post-event reporting and lead scoring.
Frequently Asked Questions
01 Is GoToWebinar cheaper than Zoom Webinars?
At entry level, yes. GoToWebinar Lite at $49/month (250 attendees) vs Zoom Webinars at $79/month (300 attendees) requires an existing Zoom Pro subscription ($15.99/month). If you don't already pay for Zoom, GoToWebinar Lite is $49 vs Zoom's effective $99/month. If you have Zoom Pro already, Zoom Webinars adds $79 for comparable capacity.
02 Which has better attendee experience: Zoom or GoToWebinar?
Zoom Webinars has a superior attendee experience due to its familiar interface and browser-based join option. Most professionals already have Zoom installed. GoToWebinar requires downloading the GoTo app, which creates friction. Post-event replay experience is comparable on both platforms.
03 Which supports more attendees?
Zoom Webinars scales to 50,000 attendees with large meeting add-ons. GoToWebinar's Enterprise plan supports up to 3,000 attendees. For very large virtual events (5,000+ attendees), Zoom is the clear choice. For typical B2B webinars under 500 attendees, both platforms are comparable.