HubSpot CRM vs Marketo
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Marketo ranges from $895–$4095/month. HubSpot CRM is typically 97% more affordable, though your actual cost depends on tier and team size.
HubSpot CRM
HubSpot CRM pricing ranges from free to $150 per seat per month as of March 2026.
verified 18d ago
$875
$26K
Marketo
Marketo pricing starts at $895/month for the Growth plan supporting databases under 10,000
verified 27d ago
$875
$26K
Verdict · Vendr median · year 1
Marketo
saves
$25K
vs
HubSpot
· 25 seats
Cheapest
$875
Spread
97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $100/seat
Select
$629K/yr
year 1 license · $2.1K/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$26K/yr
Vendr · n=804
avg 18% negotiated
↓ Lowest median
Median annual
$875/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
8 sourced facts
6 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
HubSpot
Marketo
Auto-renewal
Yes
Yes
Cancellation
Must provide notice before annual renewal; difficult to cancel mid-contract
—
Commitment
1 year
1 year
Price escalation
—
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | HubSpot CRM | Marketo |
|---|---|---|
| Free | Free /user/month | $895 /month |
| Starter | $20 /seat/month | $2.1K /month |
| Professional | $100 /seat/month | $4.1K /month |
| Enterprise | $150 /seat/month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Marketo
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $2,095/month on the most popular plan
Typical Usage
Around $2,095/month on the most popular plan
Typical Usage
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Marketo
- Median annual cost
- $875
- Based on
- 55 deals
Contract Terms
| Term | HubSpot CRM | Marketo |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must provide notice before annual renewal; difficult to cancel mid-contract | — |
| Minimum commitment | 1 year | 1 year |
| Can downgrade | No | — |