Thinkific vs Kajabi Pricing (2026)
Compare / Thinkific vs Kajabi
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Team size
25 seats

Thinkific vs Kajabi

LMS & E-Learning pricing comparison · 2026

Thinkific pricing ranges from $99–$499/month, while Kajabi ranges from $89–$499/month. Kajabi is typically 28% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Thinkific pricing
Free plan limits → Discount programs →
Visit Kajabi pricing
Free plan limits → Discount programs →
Compare
2 products · LMS & E-Learning
Side-by-side · live
Thinkific
Thinkific is a leading online course platform headquartered in Vancouver, Canada, enabling
verified 20d ago
$1.2K $36K
View pricing →
Kajabi
Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online cour
verified 27d ago
$1.2K $36K
View pricing →
Verdict · Vendr median · year 1
Kajabi saves $35K vs Thinkific · 25 seats
Cheapest $1.2K
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Grow
$60K/yr
year 1 license · $199/seat
Basic
$54K/yr
year 1 license · $179/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$36K/yr
Vendr · n=20
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=155
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 9 sourced facts
7 hidden-cost · Vendr median · 1 review platform
Last verified 2w ago
Confidence High confidence
Sources 5 sourced facts
1 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Limited Features on Lower-Tier Plans
    20-40% of license costs
    2 sources
  • Transaction Fees on Free Plan
    10% of revenue + $1 per transaction
    1 source
  • Steep Price Jump to Higher Tiers
    $3,000-$6,000/year
    2 sources
  • Additional Community Costs
    $500-$1,500/year
    1 source
  • Payment Processing Fees
    2.9% + $0.30 per transaction
    1 source
1 documented
  • Third-Party Integration Costs
    10-30% of license costs
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.9/5 (83)
Best for
Solo creators launching with full commerce tools from day one
Watch out
Expensive pricing for higher-tier plans
Trustpilot
3.8/5 (25)
Best for
Solo creators testing their first digital product with an all-in-one platform
Watch out
AI customer support provides unhelpful automated responses
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Thinkific pricing
Free plan limits → Discount programs →
Visit Kajabi pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
LMS & E-Learning

Thinkific

$99–$499
/month
4 plans
Full pricing breakdown →
VS
LMS & E-Learning

Kajabi

$89–$499
/month
4 plans
Full pricing breakdown →

Thinkific and Kajabi both operate in the lms & e-learning category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Thinkific Kajabi
Start $99 /month $89 /month
Grow $199 /month $179 /month
Expand $499 /month $249 /month
Plus Custom $499 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Thinkific

7 scenarios
Start plan at $74/month (annual) with TCommerce for 0% fees + Stripe processing (~$74/mo) + external email tool ($13/mo) = ~$161/month total. Revenue: ~$2,450/mo.
First-Time Course Creator
Start plan at $74/month (annual) with 0% transaction fees + Stripe processing (~$150/mo) + email marketing ($29/mo) = ~$253/month total. Includes live lessons and memberships.
Creator with Live Workshops
Grow plan at $149/month (annual) with branding removal, API access, bulk tools + Stripe processing (~$300/mo) + email ($50/mo) = ~$499/month total.
Education Business with White-Label
See all 7 scenarios →

Kajabi

4 scenarios
Kickstarter plan at $71/month (annual) with built-in email marketing and 1 product. Kajabi Payments processing (~$58/mo on $2,000 revenue) = ~$129/month total. No need for separate email or funnel tools.
Solo Creator Just Starting Out
Basic plan at $143/month (annual) with built-in email marketing, funnels, and affiliate program + Kajabi Payments (~$240/mo) = ~$383/month. Compare: Teachable ($69) + Mailchimp ($40) + funnel tool ($97) = $206/mo but with less integration.
Course Creator with Email Marketing
Growth plan at $199/month (annual) with 10 admin users, 25,000 contact limit, advanced automations + Kajabi Payments (~$870/mo) = ~$1,069/month total. All-in-one eliminates 3-4 separate tool subscriptions.
Education Business Scaling to Team
See all 4 scenarios →

Market Intelligence

Thinkific

Median annual cost
$35,958
Based on
20 deals

Kajabi

Median annual cost
$1,164
Based on
155 deals

Contract Terms

Term Thinkific Kajabi
Auto-renewal — Yes
Cancellation — Must cancel before trial period ends to avoid charges
Minimum commitment — None specified, monthly or annual options available
Price escalation — No published schedule for price increases
Can downgrade — Yes

Continue researching

Thinkific

Kajabi

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