Price checkMonthly
Basic$179/moGrowth$249/moPro$499/mo
See all 3 plans

All Kajabi Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Basic

  • 5 products
  • 1 website
  • 1 community
  • Up to 2,500 contacts
  • 2 admin users
  • Unlimited marketing emails
  • Unlimited landing pages
  • Unlimited funnels
  • Unlimited access groups
  • Custom domain
  • Affiliate programs
  • Checkout pages
  • Payment integrations

Growth

  • 50 products
  • 1 website
  • 1 community
  • Up to 25,000 contacts
  • 11 admin users
  • Unlimited marketing emails
  • Unlimited landing pages
  • Unlimited funnels
  • Unlimited access groups
  • Advanced automations
  • Cohort courses
  • 500 AI credits
  • Included branded mobile app

Pro

  • Unlimited products
  • 3 websites
  • 3 communities
  • Up to 100,000 contacts
  • 26 admin users
  • Unlimited marketing emails
  • Unlimited landing pages
  • Unlimited funnels
  • Unlimited access groups
  • Custom code editor
  • API included
  • Video transcriptions and translations
  • 1,000 AI credits
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What does Kajabi actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$4.5Kper month · $179/unit × 25units
Year 1 license$54K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Kajabi's plans, annualized. Custom-priced tiers show a hatched bar.

Basic$2.1K/yr
Growth$3.0K/yr
Pro$6.0K/yr
Real-world benchmark

Buyers actually pay a median of $1.2K/yr for Kajabi contracts (Vendr deal flow, n=155). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Kajabi costs $143 to $499 per month as of July 2026, with 3 plans available. Plans: Basic at $179/month, Growth at $249/month, and Pro at $499/month. The median contract is $1,164/year based on 155 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Kajabi offers 3 pricing tiers: Basic, Growth, Pro. Paid plans include Basic at $179/month, Growth at $249/month, Pro at $499/month. The Growth plan is revenue-generating creators ready to automate, elevate, and scale.

Compared to other lms & e-learning software, Kajabi is positioned at the premium price point.

  • Median contract: $1,164/yr from 155 purchases Precise
  • 1 documented hidden costs beyond list price
  • Contracts auto-renew — Must cancel before trial period ends to avoid charges
Last verified: | Sources: 3 pricing pages and reviews

How much does Kajabi cost?

Kajabi pricing ranges from $143 to $499/month across 3 plans. Plans include Basic at $179/month, Growth at $249/month, Pro at $499/month.

Kajabi Pricing Overview

Kajabi has 3 pricing plans ranging from $143 to $499/month. The Basic plan costs $179/month, best for creators whose business is working and need core tools to reach more people. The Growth plan costs $249/month, best for revenue-generating creators ready to automate, elevate, and scale. The Pro plan costs $499/month, best for established businesses needing higher limits, customization, and dedicated support.

Kajabi contracts auto-renew, with a None specified, monthly or annual options available minimum commitment, requiring Must cancel before trial period ends to avoid charges notice to cancel.

The median Kajabi customer pays $1,164/year based on 155 verified purchases.

There are at least 1 documented hidden costs beyond Kajabi's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 2, 2026 from 3 independent sources.

Start Kajabi Free Trial

Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online courses, email marketing, landing pages, sales funnels, community, and website building in a single tool. Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi has processed over $7 billion in creator revenue and serves tens of thousands of knowledge businesses. The platform is known for eliminating the need to piece together multiple tools.

In January 2026, Kajabi implemented its first price increase in 10 years, with four tiers ranging from $71 to $399 per month (billed annually). The key differentiator is that Kajabi includes built-in email marketing with unlimited sends on all plans, which can save $100-$399/month compared to competitors requiring separate email tools. However, the higher base price and contact limits mean Kajabi is best suited for creators committed to building a serious knowledge business.

How Kajabi Pricing Compares

Compare Kajabi pricing against top alternatives in LMS & E-Learning.

Mighty Networks $49-$360/user/mo Compare → Podia $39-$89/user/mo Compare → Teachable $39-$399/user/mo Compare →

Compare Kajabi vs Alternatives

Before committing to Kajabi, compare pricing with these 3 alternatives in the same category.

VSMighty Networks
From $49/user/mo

Community builders starting a paid or free community without course needs

Full comparison
VSPodia
From $39/user/mo

New creators selling their first digital products with simple needs

Full comparison
VSTeachable
From $39/user/mo

New course creators testing their first online course

Full comparison

All Kajabi alternatives & migration guides

What Companies Actually Pay for Kajabi

The median Kajabi buyer pays $1,164/year based on 155 verified purchase transactions.

What companies actually pay $1,164/yr Median across 155 community cost mentions Precise
Review scores
Trustpilot 3.8out of 5 (25)
Third-party review aggregates, as of Feb 2026
Top pricing complaints
AI customer support provides unhelpful automated responsesTrial period auto-renewal catches users by surpriseCustomer service can be unresponsive or rudePlatform has bugs and missing features
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 155 distinct user reports. Indicative only — not contract-grade data.

Kajabi Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo Creator Just Starting Out Basic plan at $143/month (annual) with built-in tools and 5 products. Kajabi Payments processing is 2.9% + $0.30 per transaction. No need for separate email or funnel tools. Year 1 total
annual
Total Basic plan at $143/month (annual) with built-in tools and 5 products. Kajabi Payments processing is 2.9% + $0.30 per transaction. No need for separate email or funnel tools.

A creator launching their first course with a small email list of 200 subscribers.

Course Creator with Email Marketing Basic plan at $143/month (annual) with built-in email marketing, funnels, and affiliate program + Kajabi Payments (~$240/mo) = ~$383/month. Compare: Teachable ($69) + Mailchimp ($40) + funnel tool ($97) = $206/mo but with less integration. Year 1 total
annual
Total Basic plan at $143/month (annual) with built-in email marketing, funnels, and affiliate program + Kajabi Payments (~$240/mo) = ~$383/month. Compare: Teachable ($69) + Mailchimp ($40) + funnel tool ($97) = $206/mo but with less integration.

A creator with 5 courses, 2,000 email subscribers, and $8,000/month revenue needing funnels and email automation.

Education Business Scaling to Team Growth plan at $199/month (annual) with 10 admin users, 25,000 contact limit, advanced automations + Kajabi Payments (~$870/mo) = ~$1,069/month total. All-in-one eliminates 3-4 separate tool subscriptions. Year 1 total
annual
Total Growth plan at $199/month (annual) with 10 admin users, 25,000 contact limit, advanced automations + Kajabi Payments (~$870/mo) = ~$1,069/month total. All-in-one eliminates 3-4 separate tool subscriptions.

A team of 5 running 20 courses with 15,000 contacts and $30,000/month revenue.

Multi-Brand Education Agency Pro plan at $399/month (annual) with 3 websites, unlimited products, 100K contacts, API access + Kajabi Payments processing = ~$1,500-2,500/month depending on revenue. Custom code editing enables full brand differentiation. Year 1 total
annual
Total Pro plan at $399/month (annual) with 3 websites, unlimited products, 100K contacts, API access + Kajabi Payments processing = ~$1,500-2,500/month depending on revenue. Custom code editing enables full brand differentiation.

An agency running 3 brand websites with 50+ products and 80,000 contacts.

How Kajabi Pricing Compares

Software Starting Price Top Price
Kajabi $143/month $499/month
Coursera for Business $33.25/user/month $33.25/user/month
Mighty Networks $79/month $179/month
Podia $42/month $150/month
Teachable $29/month $399/month
Thinkific $49/month $199/month

Detailed pricing comparisons:

Browse all LMS & E-Learning pricing →

1 Kajabi Hidden Costs Beyond the List Price

Beyond the listed price, Kajabi has at least 1 documented hidden costs that can significantly increase total cost of ownership.

Watch for 1 hidden costs
  • Third-Party Integration Costs 10-30% of license costs
    medium 1 source
    Reddit "Additional Costs for Integrations: Although Kajabi is an all-in-one platform, advanced features need to be used by additional tools such as WebinarJam, Klaviyo, or Accredible with extra expenses."
Tip

Ask your Kajabi sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Reddit User discussions Trustpilot Consumer reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Kajabi Contract Terms

Kajabi contracts auto-renew. Changes require Must cancel before trial period ends to avoid charges. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must cancel before trial period ends to avoid charges
Minimum Commitment None specified, monthly or annual options available
Mid-Term Downgrade Allowed
Payment Terms Monthly or annual upfront payment
Price Escalation No published schedule for price increases
Note

Users can switch between plans

Based on 2 verified sources

How to Negotiate Kajabi Pricing

Kajabi contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Reference Competitor Pricing medium success

Mention specific competitor rates from platforms like Teachable, Thinkific, or other course platforms when negotiating. Sales teams are aware of competitive pressure and may offer discounts to match or beat competitor pricing.

Vendr community insights
Emphasize Loyalty and Long-Term Commitment medium success

Demonstrate commitment to the platform by discussing long-term usage plans. Users who committed to annual billing while emphasizing loyalty secured up to 15% discounts beyond the standard annual savings.

Vendr community insights
Negotiate During Trial Period medium success

Use the trial period to negotiate better rates before committing. This is when you have the most leverage as a prospective customer.

Trustpilot review patterns
High success Medium Low / difficult

Full negotiation guide →

Kajabi Price History

Pricing changes CostBench has tracked for Kajabi, verified across 2 snapshots going back to 2026Q1.

  1. Kajabi tier restructure

    Changed from 4 to 3 pricing tiers

Price stable over 0.5 years

View Kajabi's full price history →

Kajabi Pricing FAQ

01 How much does Kajabi cost in 2026?

Kajabi offers four plans: Kickstarter at $89/month ($71 annual), Basic at $179/month ($143 annual), Growth at $249/month ($199 annual), and Pro at $499/month ($399 annual). Kajabi raised its prices in January 2026 for the first time in 10 years, reflecting expanded features across all tiers.

02 Does Kajabi have a free plan?

No, Kajabi does not offer a free plan. They provide a 30-day free trial on any plan, which is longer than most competitors. The lowest-cost entry point is the Basic plan at $143/month when billed annually.

03 Does Kajabi include email marketing?

Yes, Kajabi includes built-in email marketing with unlimited emails on all plans - this is a major advantage over Teachable and Thinkific, which require separate email tools costing $13-$249/month extra. However, your contact list is capped by your plan tier (250 to 100,000 contacts).

04 Is Kajabi worth the higher price?

Kajabi is worth it if you need an all-in-one platform combining courses, email marketing, landing pages, funnels, and community in one tool. When you factor in the cost of adding Mailchimp ($13-$399/mo), ClickFunnels ($97-$249/mo), and community tools ($39-$89/mo) to cheaper platforms, Kajabi can be more cost-effective at the Growth tier and above.

05 Why did Kajabi raise its prices in 2026?

Kajabi raised prices in January 2026 for the first time in 10 years, citing the platform's evolution from a course-only tool to an all-in-one business platform. New features include cohort courses, video translations, comment-to-DM, and API access. Existing users on legacy plans saw increases of 20-40%.

06 What is the difference between Kajabi Payments and Stripe?

Kajabi Payments is Kajabi's built-in payment processor charging 2.7-2.9% + $0.30 per transaction. Using Stripe or PayPal directly adds an extra 0.5-2% surcharge on top of Stripe's own fees (2.9% + $0.30). Using Kajabi Payments is cheaper overall and avoids the third-party surcharge.

07 Is Kajabi worth the high price compared to alternatives?

Kajabi's value depends on your needs. At $179/month for the Basic plan ($143/month annually), it's significantly more expensive than alternatives like Systeme.io ($27/month) or Thinkific ($49/month). However, Kajabi includes comprehensive marketing automation, email marketing, and sales funnel tools in one platform. It's best suited for established businesses already generating revenue who value integrated functionality over lowest cost. If you're just starting out or on a tight budget, more affordable alternatives may be better until you can justify Kajabi's premium pricing.

08 What's the difference between monthly and annual pricing?

Kajabi offers approximately 20% savings when you pay annually versus monthly. For example, the Basic plan is $179/month or $143/month when billed annually (saving $432/year). The Growth plan is $249/month or $199/month annually (saving $600/year). Annual billing requires upfront payment but provides significant cost savings for committed users.

09 Can I get a refund if I'm not satisfied?

Based on user experiences, Kajabi has a strict no-refund policy, especially for users who forgot to cancel their trial or subscription. Multiple users reported being denied refunds even when they hadn't used the platform. One user stated 'Zero empathy' when requesting a refund after forgetting to cancel their trial subscription.

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