Price checkPer mo
HubSpot AEO$50/moMarketing Hub FreeFreeMarketing Hub Starter$7/mo
See all 5 plans

All HubSpot CPQ Plans & Pricing

Plan Monthly Annual Best For
HubSpot AEO
Marketing Hub Free
Marketing Hub Starter
Marketing Hub Professional
Marketing Hub Enterprise
View all features by plan (compare side-by-side)

HubSpot AEO

Marketing Hub Free

Marketing Hub Starter

Marketing Hub Professional

Marketing Hub Enterprise

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Cost calculator

What does HubSpot CPQ actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.3Kper month · $50/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across HubSpot CPQ's plans, annualized. Custom-priced tiers show a hatched bar.

HubSpot AEO$600/yr
Marketing Hub FreeCustom
Marketing Hub Starter$84/yr
Marketing Hub ProfessionalCustom
Marketing Hub EnterpriseCustom
Quick Answer
Last verified:
High confidence

HubSpot CPQ costs Free to $50 per mo as of July 2026, with 5 plans available including a free tier. Plans: HubSpot AEO at $50/mo, Marketing Hub Free (free), and Marketing Hub Starter at $7/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

HubSpot CPQ offers 5 pricing tiers: HubSpot AEO, Marketing Hub Free, Marketing Hub Starter, Marketing Hub Professional, Marketing Hub Enterprise. A free plan is available. Paid plans include HubSpot AEO at $50/mo, Marketing Hub Starter at $7/mo/seat.

Compared to other cpq (configure, price, quote) software, HubSpot CPQ is positioned at the budget-friendly price point.

  • 5 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.6 out of 5 from 90 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does HubSpot CPQ cost?

HubSpot CPQ offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include HubSpot AEO at $50/mo, Marketing Hub Free (free), Marketing Hub Starter at $7/mo, Marketing Hub Professional (custom pricing), Marketing Hub Enterprise (custom pricing).

HubSpot CPQ Pricing Overview

HubSpot CPQ has 5 pricing plans, including a free tier. Paid plans range from $0 to $50/mo. The HubSpot AEO plan costs $50/mo. The Marketing Hub Free plan is free. The Marketing Hub Starter plan costs $7/mo. The Marketing Hub Professional plan requires contacting sales for a custom quote. The Marketing Hub Enterprise plan requires contacting sales for a custom quote.

HubSpot CPQ contracts auto-renew.

There are at least 5 documented hidden costs beyond HubSpot CPQ's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try HubSpot CPQ Free

HubSpot CPQ offers multiple pricing tiers to suit different needs. The available plans include HubSpot AEO, Marketing Hub Free, Marketing Hub Starter, Marketing Hub Professional, and Marketing Hub Enterprise.

Pricing is available on a monthly basis, with some plans offering per-seat pricing.

How HubSpot CPQ Pricing Compares

Compare HubSpot CPQ pricing against top alternatives in CPQ (Configure, Price, Quote).

Conga CPQ $0-$200/month View pricing → DealHub $500-$1000/month View pricing → Proposify $19-$49/month View pricing →

Compare HubSpot CPQ vs Alternatives

Before committing to HubSpot CPQ, compare pricing with these 3 alternatives in the same category.

VSConga CPQ
Free

General users

Compare pricing
VSDealHub
From $500/month

Sales teams starting with CPQ

Compare pricing
VSProposify
From $19/month

Individuals and small teams who need to send, track, and sign documents

Compare pricing

All HubSpot CPQ alternatives & migration guides

What Companies Actually Pay for HubSpot CPQ

Review scores
G2 4.6out of 5 (90)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Limited Support for Complex Pricing StructuresChallenges with Subscription, Usage-Based, and Hybrid PricingLack of Advanced Approval WorkflowsManual Transitions Between Quoting and Billing

How HubSpot CPQ Pricing Compares

Software Starting Price Top Price
HubSpot CPQ Free $50/mo
Conga CPQ Free $200/month
DealHub $500/month $1000/month
Proposify $19/month $49/month
Qwilr $35/month $75/month
Salesforce CPQ $150/month $200/month

Browse all CPQ (Configure, Price, Quote) pricing →

5 HubSpot CPQ Hidden Costs Beyond the List Price

Beyond the listed price, HubSpot CPQ has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Revenue Hub Professional Subscription $95 per seat per month
    high 1 source
    industry "The Revenue Hub Professional tier costs $95 per seat per month, and the Enterprise tier is $140 per seat per month, both billed annually."
  • Mandatory Onboarding Fees $1,500 to $7,000+
    high 1 source
    industry "Enterprise onboarding fees generally fall between $3,500 and $7,000+."
  • Partner Implementation Services 15-25% of the first year's total spend
    critical 1 source
    industry "Implementation costs are estimated to be 15-25% of the first year's total spend."
  • Internal Resource Management
    high 1 source
    industry "Internal Resource Management: An often-hidden cost is the need for a dedicated internal resource to manage and optimize the HubSpot system, which can equate to a full-time wage."
  • Custom Integrations/Middleware
    medium 1 source
    industry "Custom Integrations/Middleware: If custom integrations are required, there will be costs associated with both building and maintaining them."
Tip

Ask your HubSpot CPQ sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 6 source citations total.

HubSpot CPQ Contract Terms

HubSpot CPQ contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment annual commitment for Professional and Enterprise subscriptions
Based on 1 verified source

HubSpot CPQ Pricing FAQ

01 Is there a free plan available?

Yes, the Marketing Hub Free plan is available at no cost.

02 What is the cheapest paid plan?

The Marketing Hub Starter plan is the cheapest paid plan at $7 per month per seat.

03 Do any plans offer custom pricing?

Yes, the Marketing Hub Professional and Marketing Hub Enterprise plans offer custom pricing.

Is this pricing incorrect? — we'll verify and update it.