Price checkPer seat
Lite$20/user/moPremium$30/user/moUltimate$50/user/mo
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All Apptivo CRM Plans & Pricing

Plan Monthly Annual Best For
Lite
Premium
Ultimate
Enterprise
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Lite

Premium

Ultimate

Enterprise

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What does Apptivo CRM actually cost you?

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Tier
Billing
Your projected cost$500per month · $20/seat × 25seats
Year 1 license$6.0K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Apptivo CRM's plans, annualized. Custom-priced tiers show a hatched bar.

Lite$240/yr
Premium$360/yr
Ultimate$600/yr
EnterpriseCustom
Quick Answer
Last verified:
High confidence

Apptivo CRM costs $15 to $50 per user/mo as of July 2026, with 4 plans available. Plans: Lite at $20/user/mo, Premium at $30/user/mo, and Ultimate at $50/user/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Apptivo CRM offers 4 pricing tiers: Lite, Premium, Ultimate, Enterprise. Paid plans include Lite at $20/user/mo, Premium at $30/user/mo, Ultimate at $50/user/mo.

Compared to other crm software, Apptivo CRM is positioned at the budget-friendly price point.

  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — For monthly subscriptions, cancellation requests prevent future rebilling and the paid plan remains active until the next renewal date; for annual plans, no refunds are issued if a subscription is canceled midway through a billing cycle, but access continues until the end of the paid period.
  • G2 rating: 4.4 out of 5 from 223 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Apptivo CRM cost?

Apptivo CRM pricing starts at $15/user/mo across 4 plans, with enterprise pricing available on request. Plans include Lite at $20/user/mo, Premium at $30/user/mo, Ultimate at $50/user/mo, Enterprise (custom pricing).

Apptivo CRM Pricing Overview

Apptivo CRM has 4 pricing plans ranging from $15 to $50/user/mo. The Lite plan costs $20/user/mo. The Premium plan costs $30/user/mo. The Ultimate plan costs $50/user/mo. The Enterprise plan requires contacting sales for a custom quote.

Apptivo CRM contracts auto-renew.

There are at least 7 documented hidden costs beyond Apptivo CRM's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

See Apptivo CRM Plans

Apptivo CRM offers tiered pricing for its services. Plans are available on a monthly or annual billing cycle. Pricing is per user per month.

How Apptivo CRM Pricing Compares

Compare Apptivo CRM pricing against top alternatives in CRM.

Capsule CRM $0-$75/user/month View pricing → Bitrix24 CRM $0-$499/organization/month View pricing → Close $0-$139/user/month View pricing →

Compare Apptivo CRM vs Alternatives

Before committing to Apptivo CRM, compare pricing with these 3 alternatives in the same category.

VSCapsule CRM
Free

Solo founders and two-person teams tracking a small contact list and one pipeline.

Compare pricing
VSBitrix24 CRM
Free

Solo entrepreneurs and small teams getting started

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VSClose
Free

Testing

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All Apptivo CRM alternatives & migration guides

What Companies Actually Pay for Apptivo CRM

Review scores
TrustRadius 9out of 10 (79)
G2 4.4out of 5 (223)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Steep Learning Curve and Complex SetupDated and Clunky InterfaceMobile App LimitationsInconsistent Integration Between Apps

How Apptivo CRM Pricing Compares

Software Starting Price Top Price
Apptivo CRM $15/user/mo $50/user/mo
Capsule CRM Free $75/user/month
Bitrix24 CRM Free $499/organization/month
Copper $9/user/month $134/user/month
Close Free $139/user/month
Folk CRM $30/user/month $100/user/month

Browse all CRM pricing →

7 Apptivo CRM Hidden Costs Beyond the List Price

Beyond the listed price, Apptivo CRM has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Training $125 per hour
    medium 1 source
    industry "Training: Remote training is reported to cost $125 per hour, while on-site training can be $850 per day."
  • Email Campaigns $10 for 5,000 emails
    low 1 source
    industry "Email Campaigns: Costs for email campaigns start at $10 for 5,000 emails, with higher volumes incurring increased fees (e.g., $100 for 50,000 emails)."
  • Implementation $4,000
    high 1 source
    industry "Buyers are advised to budget between $0 and $5,000 depending on the complexity of their setup."
  • Time for Customization
    medium 1 source
    industry "This time commitment is expected to decrease to approximately 2-4 hours monthly after six months as the system stabilizes."
  • Advanced Automation
    medium 1 source
    industry "Advanced Automation: Features like advanced automation are only accessible with the higher-tier Ultimate or Enterprise plans, indicating a potential cost increase if these functionalities are required."
  • Third-Party Tools
    medium 1 source
    industry "Third-Party Tools: Apptivo CRM does not include built-in email verification or prospecting database functionalities, meaning buyers will need to invest in separate third-party tools for sourcing and validating prospect emails."
  • Accounting Integrations
    low 1 source
    industry "Accounting Integrations: Buyers are advised to confirm if integrations with popular accounting software like QuickBooks or Xero are included in their chosen plan."
Tip

Ask your Apptivo CRM sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Apptivo CRM Contract Terms

Apptivo CRM contracts auto-renew. Changes require For monthly subscriptions, cancellation requests prevent future rebilling and the paid plan remains active until the next renewal date; for annual plans, no refunds are issued if a subscription is canceled midway through a billing cycle, but access continues until the end of the paid period.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice For monthly subscriptions, cancellation requests prevent future rebilling and the paid plan remains active until the next renewal date; for annual plans, no refunds are issued if a subscription is canceled midway through a billing cycle, but access continues until the end of the paid period.
Minimum Commitment No stated minimum commitment period beyond the chosen billing cycle.
Based on 1 verified source

Apptivo CRM Pricing FAQ

01 What is the cheapest paid plan?

The Lite plan is the cheapest paid plan at $20.0 per user per month.

02 What are the annual pricing options?

The Lite plan is $15.0 per user per month when billed annually. The Premium plan is $25.0 per user per month when billed annually. The Ultimate plan is $40.0 per user per month when billed annually.

03 Is there a custom pricing plan?

Yes, the Enterprise plan offers custom pricing.

Is this pricing incorrect? — we'll verify and update it.