Price checkPer seat
FreeFreeTeam$10/user/moBusiness$50/user/mo
See all 4 plans

All Retool Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Unlimited web & mobile apps
  • 500 workflow runs/month
  • 5GB database capacity
  • 5GB file storage
  • Up to 20 hours/month of Agents
  • 250 AI credits/month

Team

  • Everything in Free, plus...
  • $10/mo per builder, $5/mo per internal user
  • 5,000 workflow runs/month
  • Staging resource environment
  • App release versions
  • 1,000 AI credits/month (750 + 250 bonus)

Business

  • Everything in Team, plus...
  • $50/mo per builder, $15/mo per internal user
  • External user pricing ($8/$6/$4 by volume)
  • Audit logging
  • Rich permission controls
  • Portals and embedded apps
  • Custom branding
  • 3,000 AI credits/month (1,500 + 1,500 bonus)

Enterprise

  • Everything in Business, plus...
  • SAML / OpenID Connect SSO
  • Source control
  • Error monitoring and observability
  • Full white-labeling
  • Independent workspaces
  • Platform APIs and workflow triggers
  • Volume-based discounts
  • Dedicated support
Try Retool Free
Compare Retool with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Retool actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$250per month · $10/seat × 25seats
Year 1 license$3.0K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Retool's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Team$120/yr
Business$600/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $64K/yr for Retool contracts (Vendr deal flow, n=155). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Retool costs Free to $50 per user/month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Team at $10/user/month, and Business at $50/user/month. Enterprise pricing is available on request. The median contract is $64,246/year based on 155 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Retool offers 4 pricing tiers: Free, Team, Business, Enterprise. A free plan is available. Paid plans include Team at $10/user/month, Business at $50/user/month. The Team plan is growing, collaborative teams.

Compared to other no-code/low-code software, Retool is positioned at the budget-friendly price point.

  • Median contract: $64,246/yr from 155 purchases Directional
  • Average negotiated discount: 19%
  • 7 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Retool cost?

Retool offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Team at $10/user/month, Business at $50/user/month, Enterprise (custom pricing).

Retool Pricing Overview

Retool has 4 pricing plans, including a free tier. Paid plans range from $0 to $50/user/month. The Free plan is free and is best for developers and early exploration. The Team plan costs $10/user/month, best for growing, collaborative teams. The Business plan costs $50/user/month, best for teams who need more control, security, and compliance. The Enterprise plan requires contacting sales for a custom quote and is designed for teams and orgs operating at scale.

The median Retool customer pays $64,246/year based on 155 verified purchases, with an average 19% discount available through negotiation.

There are at least 7 documented hidden costs beyond Retool's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 9, 2026 from 2 independent sources.

Try Retool Free

Retool is a low-code platform specifically designed for building internal tools, admin panels, and dashboards. It differentiates itself by targeting developers who need to build internal applications quickly while maintaining the flexibility to write custom code when needed.

Retool offers a free tier for up to 5 users, with Team at $10/user/month and Business at $50/user/month. Enterprise pricing is custom for organizations with advanced security and compliance requirements.

How Retool Pricing Compares

Compare Retool pricing against top alternatives in No-Code/Low-Code.

Bubble $0-115/month Compare → AppSheet $5-10/user/month Compare → OutSystems $0-10,000/month Compare →

Compare Retool vs Alternatives

Before committing to Retool, compare pricing with these 3 alternatives in the same category.

VSBubble
Free

Customer-facing web applications with complex workflows

Full comparison
VSAppSheet
From $5/user/month

Simple internal tools built from spreadsheets by non-technical users

Full comparison
VSOutSystems
Free

Enterprise-grade applications requiring professional development and governance

Full comparison

All Retool alternatives & migration guides

What Companies Actually Pay for Retool

The median Retool buyer pays $64,246/year based on 155 verified purchase transactions, with an average 19% savings through negotiation.

What companies actually pay $64,246/yr Median across 155 purchases Directional
19% avg. savings
with negotiation
Review scores
TrustRadius 8.4out of 10 (26)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Pricing is too expensive, especially for low-frequency use cases with many usersSupport team is slow and lacks product knowledgeLimited UX customization for customer-facing applicationsNo access controls until higher-tier plans (historical complaint; pricing has improved since)
Source: Vendr buyer database — median calculated from 155 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Retool Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo / Getting Started $0 Year 1 total
free tier with basic features
Total $0

A solo user or very small team getting started with Retool on the free plan

Growing Business $50 Year 1 total

A mid-size business using Retool on the Business plan

Enterprise (100+ users) Custom pricing — typically negotiated annually, contact sales for quote Year 1 total

A large enterprise deploying Retool across the organization

Small Internal Team (Free Plan) $0 Year 1 total

Solo developer or team of up to 5 building simple internal tools with basic database connections and no support requirements.

Growing Team (Team Plan) $10 Year 1 total

Small to mid-size internal tool deployment for teams needing more users and basic support.

Mid-Market Business (Business Plan) $50 Year 1 total

Business-grade deployment with advanced features for larger internal teams.

Typical Enterprise Deployment $64,246 Year 1 total
median
Total $64,246

Based on Vendr deal flow data across 155 enterprise purchases, the median annual spend for Retool is $64,246/year with buyers averaging 19% savings off list price.

How Retool Pricing Compares

Software Starting Price Top Price
Retool Free $50/user/month
Adalo Free $200/month
AppSheet $5/user/month $20/user/month
Bubble Free $549/month
Glide Free $199/month
Landingi $24/month $1150/month

Detailed pricing comparisons:

Browse all No-Code/Low-Code pricing →

7 Retool Hidden Costs Beyond the List Price

Beyond the listed price, Retool has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Enterprise-only customer support $10,000+
    high 2 sources
    Reddit "Talking about support: thats the biggest downside for me. They only offer direct customer support in their Enterprise tier. Everything else is in their forums. Answers from their community staff there normally take up to 7 days (if at all)."
    Reddit "I never gotten a full quote for Enterprise, but the sales guy said something like "starts in the low 5 digits""
  • Source control locked to Enterprise tier $10,000+
    medium 2 sources
    Reddit "Also "Source Control", which means "use your own git repo", is only available in Enterprise. Which makes things like Code Reviews hard."
    Reddit "When multiple team members work on the same app, changes can overwrite each other or break functionality."
  • External user pricing scales poorly $50-$150/user/month
    critical 3 sources
    Reddit "Retool's seat-based pricing model can become expensive for large organizations. Each additional user requires a separate license, significantly increasing the overall cost as the team grows"
    Reddit "Retool pricing for external user is more expensive than some of the competition, but after 500 users it is completely free."
    Reddit "If you're an agency building apps for 10 clients with each client having 100 end-users, I will probably get a $15K bill from Retool"
  • Performance issues at scale 5-15% of license costs
    medium 2 sources
    Reddit "Some Retool apps can become slow to load or refresh."
    Reddit "Loading speed - not sure if this is just us, but in my experience, it's not the fastest loading platform."
  • Poor Support Quality 5-10% of license costs
    medium 1 source
    Hacker News "Their support team needs a lot of work. They generally are slow to respond and don't understand their own products or pricing."
  • High Per-User Cost for Low-Frequency Use Cases 10-30% of license costs
    high 2 sources
    Hacker News "We have many situations where we might use an app 100 times max for the life of the app, spread over a dozen or more users. Your pricing didn't work, even though your product did and I'm 100% certain you would be profitable with us as customers."
    Hacker News "Retool is too expensive for us, because we have many situations where we might use an app 100 times max for the life of the app, spread over a dozen or more users."
  • Limited Customization for Customer-Facing Apps 15-25% of license costs
    medium 1 source
    Hacker News "Retool is tailored at internal tools, so you can't quite customize the UX as you'd want for something that is touching end users. Besides, it's quite expensive for the MVP use case because they price per user."
Tip

Ask your Retool sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Reddit User discussions Hacker News Tech community Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 21 source citations total.

How to Negotiate Retool Pricing

Retool contracts are negotiable — buyers save an average of 19% off list price. These 7 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 7 tactics
Request use case pricing high success

Retool offers a flat fee unlimited external users option called 'use case pricing' for Enterprise customers. This can save significant money compared to per-seat pricing if you have many external users.

Reddit discussion from user with extensive Retool experience
Leverage Vendr Benchmarks high success

Vendr data shows buyers save an average of 19% off list price based on 155 purchases. Use this benchmark when negotiating — state that you're aware of market rates and expect pricing in line with what similar companies pay.

Vendr (deal flow)
Negotiate after 500 external users medium success

Retool's pricing becomes unlimited after 500 external users. If you're approaching this threshold, leverage this in negotiations to get better rates or transition to use case pricing earlier.

Reddit community insights
Push for Enterprise tier upgrades medium success

Since critical features like source control and customer support are Enterprise-only, negotiate for Enterprise tier at lower-than-list pricing by emphasizing your long-term commitment and growth potential.

Reddit user experiences with sales
Highlight Competitor Alternatives medium success

Open-source self-hosted alternatives exist that Retool has lost customers to. Mentioning that you're evaluating open-source options gives you leverage, as Retool has historically lost deals to self-hosted competitors on price.

Hacker News (hn)
Negotiate External User Cap Pricing medium success

External user pricing caps at $4,250/month at 500 users. If you anticipate growth, negotiate a lower cap threshold or custom pricing for your external user volume upfront rather than being locked into standard rates.

Hacker News (hn)
Escalate to CEO for Difficult Issues medium success

One user noted that while the support team is poor, the CEO is responsive to direct emails. For pricing negotiations or unresolved issues, escalating directly to executive contacts may yield faster and better results.

Hacker News (hn)
High success Medium Low / difficult

Full negotiation guide →

Retool Pricing FAQ

01 How much does Retool cost?

Retool starts free for up to 5 users with unlimited apps. Team plan is $10/user/month for unlimited users and advanced features. Business is $50/user/month for SSO and compliance. Enterprise pricing is custom. All paid plans require annual billing.

02 What's the difference between standard users and end users in Retool?

Standard users are builders who create and edit apps (internal team members). End users are people who only use the apps (customers, external users). Free includes 5 standard users. End user pricing varies by plan and volume.

03 Does Retool have a free plan?

Yes, Retool Free includes 5 standard users, unlimited apps, unlimited end users, and 5,000 workflow runs/month. It's great for small teams building internal tools. You can upgrade to Team ($10/user/month) for unlimited standard users.

04 Can I self-host Retool?

Yes, Retool can be self-hosted on-premise or in your own cloud (AWS, GCP, Azure). Self-hosted is available on all plans including Free. You'll need to handle infrastructure costs and maintenance yourself.

05 What are workflow runs in Retool?

Workflow runs are automated background processes (scheduled jobs, webhooks, API automations). Free includes 5,000/month, Team gets 100,000, Business gets 1M. Each workflow execution counts as one run. Overages cost $0.10-0.20 per 1,000 runs.

06 How do I calculate Retool costs?

Count your standard users (app builders) and multiply by $10/user/month for Team or $50/user/month for Business. Add workflow costs if you exceed plan limits. Add end user licenses if building customer-facing apps. Infrastructure costs for self-hosted.

07 What databases does Retool connect to?

Retool connects to PostgreSQL, MySQL, MongoDB, Snowflake, BigQuery, DynamoDB, and 50+ databases out of the box. It also supports REST APIs, GraphQL, and custom integrations. All integrations included on all plans - no extra cost.

08 Is Retool worth it for internal tools?

Yes, for most teams. Retool can replace months of custom development with hours of drag-and-drop building. If you're building admin panels, dashboards, or CRUD apps, Retool's $10/user/month typically pays for itself in saved developer time.

09 Does Retool's pricing work for customer-facing applications?

Retool is designed primarily for internal tools, not customer-facing applications. The seat-based pricing model becomes extremely expensive for external users - potentially $15K+ annually for just 1,000 users. However, pricing becomes unlimited after 500 users, and Enterprise customers can negotiate 'use case pricing' for a flat fee with unlimited external users.

10 What support do you get without paying for Enterprise?

Without Enterprise tier, you only get community forum support, with typical response times of up to 7 days from Retool staff, if answered at all. Direct customer support is Enterprise-only, which starts at low five figures annually according to sales conversations.

11 Can I use version control with Retool's lower tiers?

No, source control (git integration) is only available in the Enterprise tier. Without this, teams face challenges with code reviews and collaboration, as changes can overwrite each other when multiple people work on the same app.

12 How does Retool pricing compare to alternatives?

Users report Retool's per-user pricing as more expensive than competitors like Budibase, WeWeb, and Softr, particularly for external users. However, Retool is praised for being more powerful and feature-rich for complex internal tools. The pricing unified between self-hosted and cloud in recent updates.

13 How does Retool price external/end users who aren't internal employees?

Retool charges separately for external users. Pricing runs approximately $7-10/user/month for external users, with a monthly cap of $4,250 at 500 external users. Beyond 500 users, additional external users are free. They also offer embedded/portal solutions so your external users won't know they're using Retool.

14 Is Retool worth it for apps used infrequently across many users?

Retool's per-user pricing model can be cost-prohibitive for low-frequency use cases. If you have many users who only interact with an app a handful of times, the per-user cost may outweigh the value. In these cases, alternatives or a custom build may be more economical.

15 Can I build customer-facing apps with Retool?

Retool is primarily designed for internal tools. While they offer external user pricing and embedded/portal solutions, the UX customization options are more limited than purpose-built customer-facing platforms. This makes it better suited for internal dashboards and admin panels than polished public-facing applications.

16 How much do enterprise companies typically pay for Retool?

Based on Vendr deal flow data from 155 purchases, the median annual cost for enterprise Retool deployments is $64,246/year. Buyers typically save around 19% through negotiation, so list prices tend to be higher before discounts.

17 What happens when I need more than 5 users on the Free plan?

The Retool Free plan is limited to 5 users. Once you exceed that, you'll need to upgrade to the Team plan at $10/user/month or the Business plan at $50/user/month, depending on the features you need.

Is this pricing incorrect? — we'll verify and update it.