Zapier vs Retool Pricing 2026: From $29.99 vs $10/user/mo
Compare / Zapier vs Retool
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Team size
25 seats

Zapier vs Retool

No-Code/Low-Code pricing comparison · 2026 · Updated June 2026

Zapier pricing ranges from $0–$103.5/month, while Retool ranges from $0–$50/user/month. Retool is typically 50% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Compare
2 products · No-Code/Low-Code
Side-by-side · live
Zapier
Zapier pricing starts at free and goes up to $103.
verified 9w ago
$15K $65K
View pricing →
Retool
Retool is a low-code platform specifically designed for building internal tools, admin pan
verified 10w ago
$15K $65K
View pricing →
Recorded annual contract medians
Zapier median is $50K less than Retool · different customer contracts; not a quote
Cheapest $15K
Spread 77%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$1.2K/yr
year 1 license · flat plan price
Business
$15K/yr
year 1 license · $50/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$15K/yr
Vendr · n=79 avg 25% negotiated
Median annual
$65K/yr
Vendr · n=156 avg 19% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 33 sourced facts
26 hidden-cost · 4 contract · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence High confidence
Sources 18 sourced facts
15 hidden-cost · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Task Usage Cost Escalation
    20-50% of license costs
    4 sources
  • No Refund Policy on Annual Plans
    $240-$828
    4 sources
  • Multi-User Pricing Jump
    30-100% of license costs
    1 source
  • Third-Party Integration Surcharges
    5-20% of license costs
    1 source
  • Free Plan Feature Gating and Forced Trial Pressure
    $240-$588
    4 sources
5 documented
  • Enterprise-only customer support
    $10,000+
    2 sources
  • Source control locked to Enterprise tier
    $10,000+
    2 sources
  • External user pricing scales poorly
    $50-$150/user/month
    3 sources
  • Performance issues at scale
    5-15% of license costs
    2 sources
  • Poor Support Quality Adds Hidden Time Cost
    5-15% of license costs
    2 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.9out of 5 (848)
Trustpilot
1.8out of 5 (25)
Best for
Individuals testing automation with simple, low-volume workflows
Watch out
Strict no-refund policy on annual and monthly plans
TrustRadius
8.4out of 5 (26)
Trustpilot
1out of 5 (1)
Best for
Developers and early exploration
Watch out
Critical bugs left unresolved for weeks despite support team acknowledgment
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
No-Code/Low-Code

Zapier

$0–$103.5
/month
4 plans · Free tier
Full pricing breakdown →
VS
No-Code/Low-Code

Retool

$0–$50
/user/month
4 plans · Free tier
Full pricing breakdown →

Zapier and Retool occupy different niches within the no-code landscape, making their pricing hard to compare directly. Zapier is an automation platform priced per workspace at $29.99/month for the Professional plan ($19.99/month billed annually) and $103.50/month for the Team plan ($69/month billed annually), charging based on task volume rather than users.

Retool focuses on building internal tools and charges per user at $10/user/month (Team) to $50/user/month (Business), which can be more or less expensive than Zapier depending on team size and automation needs. Both offer free plans and reserve custom-priced Enterprise tiers for larger organizations.

Plan-by-Plan Pricing

Plan Zapier Retool
Free Free /month Free /user/month
Professional $29.99 /month $10 /user/month
Team $103.50 /month $50 /user/month
Enterprise Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Zapier

11 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$73/month
Growing Business
$99/month
Enterprise Setup
See all 11 scenarios →

Retool

9 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$50/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
See all 9 scenarios →

Market Intelligence

Zapier

Median annual cost
$15,000
Average negotiated discount
25%
Based on
79 deals

Retool

Median annual cost
$64,623
Average negotiated discount
19%
Based on
156 deals

What Users Say

Zapier

Trustpilot
1.8out of 5 (25)
TrustRadius
8.9out of 10 (848)
Top complaints
  • Strict no-refund policy on annual and monthly plans
  • Cost escalates rapidly as task volume and automation complexity grow
  • Outages and reliability issues causing duplicate records and workflow failures

Retool

Trustpilot
1out of 5 (1)
TrustRadius
8.4out of 10 (26)
Top complaints
  • Critical bugs left unresolved for weeks despite support team acknowledgment
  • Reliability and product quality have declined significantly over the past year
  • Support team is slow and often does not understand their own products or pricing

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Zapier 10 hidden costs

high
Task Usage Cost Escalation 20-50% of license costs
high
No Refund Policy on Annual Plans $240-$828
medium
Multi-User Pricing Jump 30-100% of license costs
medium
Third-Party Integration Surcharges 5-20% of license costs
low
Free Plan Feature Gating and Forced Trial Pressure $240-$588
See all Zapier hidden costs →

Retool 8 hidden costs

high
Enterprise-only customer support $10,000+
medium
Source control locked to Enterprise tier $10,000+
critical
External user pricing scales poorly $50-$150/user/month
medium
Performance issues at scale 5-15% of license costs
medium
Poor Support Quality Adds Hidden Time Cost 5-15% of license costs
See all Retool hidden costs →

Continue researching

Our Verdict

Choose Zapier if your primary need is connecting apps and automating workflows between services — its Professional plan at $29.99/month ($19.99/month billed annually) suits automation-heavy individual users, and the Team plan at $103.50/month ($69/month billed annually) adds shared automations and collaboration.

Choose Retool if you need to build custom internal dashboards, admin panels, or CRUD apps — at $10/user/month on its Team plan, it provides a visual builder for data-rich interfaces that Zapier cannot replicate, even though Zapier can power the automations behind them.

Frequently Asked Questions

01 Is Zapier cheaper than Retool?

It depends on your use case and team size. For a single user, Zapier's Starter plan at $29/month is more expensive than Retool's Team plan at $10/user/month. However, Zapier's pricing is per workspace (not per user), so for larger teams it can be more economical. Both offer free tiers to get started.

02 Which is better for workflow automation?

Zapier is the superior choice for workflow automation. It connects to over 7,000 apps and lets you build complex multi-step automations with conditional logic, all without code. Retool can trigger workflows and connect to APIs, but it is designed for building visual interfaces rather than running background automations between services.

03 Can Zapier replace Retool?

Zapier cannot fully replace Retool because they solve different problems. Zapier automates data flows between apps but does not provide a way to build custom user interfaces or dashboards. Retool lets you create interactive internal tools but lacks Zapier's breadth of pre-built app integrations. Many teams use both together -- Retool for the front-end interface and Zapier for background automations.