Price checkMonthly
Starter$89/moPro$169/moPremiumCustom
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All Yotpo Plans & Pricing

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Starter
Pro
Premium
Enterprise
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Enterprise

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What does Yotpo actually cost you?

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Tier
Billing
Your projected cost$2.2Kper month · $89/unit × 25units
Year 1 license$27K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Yotpo's plans, annualized. Custom-priced tiers show a hatched bar.

Starter$1.1K/yr
Pro$2.0K/yr
PremiumCustom
EnterpriseCustom
Quick Answer
Last verified:
High confidence

Yotpo costs $89 to $169 per month as of July 2026, with 4 plans available. Plans: Starter at $89/month, and Pro at $169/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Yotpo offers 4 pricing tiers: Starter, Pro, Premium, Enterprise. Paid plans include Starter at $89/month, Pro at $169/month.

Compared to other review management software, Yotpo is positioned at the premium price point.

  • 4 documented hidden costs beyond list price
  • Contracts auto-renew — at least 30 days before the end of the current term
  • G2 rating: 4.3 out of 5 from 258 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Yotpo cost?

Yotpo pricing starts at $89/month across 4 plans, with enterprise pricing available on request. Plans include Starter at $89/month, Pro at $169/month, Premium (custom pricing), Enterprise (custom pricing).

Yotpo Pricing Overview

Yotpo has 4 pricing plans ranging from $89 to $169/month. The Starter plan costs $89/month. The Pro plan costs $169/month. The Premium plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote.

Yotpo contracts auto-renew, requiring at least 30 days before the end of the current term notice to cancel.

There are at least 4 documented hidden costs beyond Yotpo's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

See Yotpo Plans

Yotpo offers tiered pricing plans to suit different business needs. The available plans are Starter and Pro, with Premium and Enterprise offering custom pricing.

How Yotpo Pricing Compares

Compare Yotpo pricing against top alternatives in Review Management.

Birdeye $299-$449/month View pricing → G2 $0-$299/month View pricing → Podium $399-$599/month View pricing →

Compare Yotpo vs Alternatives

Before committing to Yotpo, compare pricing with these 3 alternatives in the same category.

VSBirdeye
From $299/month

Small businesses with 1-3 locations needing basic review management

Compare pricing
VSG2
Free

Vendors claiming a profile to be discovered by software buyers and collect organic reviews

Compare pricing
VSPodium
From $399/month

Small businesses starting with review and messaging

Compare pricing

All Yotpo alternatives & migration guides

What Companies Actually Pay for Yotpo

Review scores
TrustRadius 7.7out of 10 (88)
Trustpilot 2.1out of 5 (217)
G2 4.3out of 5 (258)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
PricingFeature Limitations and FunctionalityCustomer Support QualityEmail/SMS Sunset

How Yotpo Pricing Compares

Software Starting Price Top Price
Yotpo $89/month $169/month
Birdeye $299/month $449/month
G2 Free $299/month
Podium $399/month $599/month
Reputation.com $80/month $150/month
Trustpilot Free $799/month

Browse all Review Management pricing →

4 Yotpo Hidden Costs Beyond the List Price

Beyond the listed price, Yotpo has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Modular Pricing and Bundling $300-$500/month
    medium 1 source
    industry "While Yotpo has introduced month-to-month billing options for some plans, annual commitments are still prevalent, especially for higher tiers."
  • Overage Fees $0.20 per extra order
    high 1 source
    industry "Exceeding these caps typically incurs an approximate charge of $0.20 per extra order or necessitates an upgrade to a higher tier."
  • Tier-Locked Features
    medium 1 source
    industry "Tier-Locked Features: Essential features, such as photo/video reviews, Google rich snippets, and Google Shopping Ads integration, are often locked behind higher-priced tiers."
  • Enterprise-Level Costs $1,200-$2,500/month
    high 1 source
    industry "Enterprise-Level Costs: For larger brands, enterprise implementations typically range from $1,200-$2,500/month across the full platform."
Tip

Ask your Yotpo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 6 source citations total.

Yotpo Contract Terms

Yotpo contracts auto-renew. Changes require at least 30 days before the end of the current term. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice at least 30 days before the end of the current term
Minimum Commitment 12-month contracts for higher-tier plans, with annual fees often non-refundable.
Based on 1 verified source

How to Negotiate Yotpo Pricing

Yotpo contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Leverage Bundles and Annual Commitments high success

Yotpo sometimes offers custom bundles or promotional pricing for committing to multiple products for a year or more, which can bring down the effective monthly rate.

https://ecomm.design
High success Medium Low / difficult

Full negotiation guide →

Yotpo Pricing FAQ

01 What are the available pricing tiers for Yotpo?

Yotpo offers Starter at $89 per month and Pro at $169 per month. Premium and Enterprise plans are available with custom pricing.

02 Does Yotpo have a free plan?

Yotpo does not have a free plan.

03 What are the custom pricing tiers?

Premium and Enterprise plans have custom pricing and are not listed with a specific monthly or annual cost.

Is this pricing incorrect? — we'll verify and update it.