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Omnisend SMS costs Free to $41.30 per mo as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Standard at $11.2/mo, and Pro at $41.3/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Omnisend SMS offers 4 pricing tiers: Free, Standard, Pro, Custom. A free plan is available. Paid plans include Standard at $11.2/mo, Pro at $41.3/mo.

Last verified: | Sources: 1 pricing pages and reviews
+0% above list price
Know Before You Buy — Try Omnisend SMS Free

Omnisend SMS's sourced hidden costs add +0% on top of a $134.4/yr base license (about $135/yr) as of July 2026. Key hidden costs: sms overages, contact tier jumps, message length & encoding. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

SMS Overages

high overage

Additional usage beyond bundled SMS credits is billed separately and varies by country, making monthly costs harder to predict, especially for international campaigns.

industry

SMS Overages: Even when plans include bundled SMS credits, additional usage is billed separately and varies by country, making monthly costs harder to predict, especially for international campaigns

2

Contact Tier Jumps

high overage

Omnisend's pricing scales with contact count, automatically adjusting your billing tier and increasing monthly fees if your list grows beyond the current limit.

industry

If your list grows, your billing tier automatically adjusts, leading to increased monthly fees

3

Message Length & Encoding

medium overage

SMS messages longer than 160 characters are split into multiple segments, and Unicode encoding can shorten the character limit, both increasing SMS credits consumed.

industry

Unicode encoding can also shorten the character limit per segment, further increasing costs

4

Phone Number Type Fees

medium compliance

Different phone number types may incur setup and leasing fees, such as U.S. carriers requiring 10DLC brand and campaign registration which adds to campaign fees.

industry

For instance, U.S. carriers require 10DLC brand and campaign registration, which adds to campaign fees

5

International Send Charges

high overage

Sending SMS to international destinations can trigger higher network charges due to varying carrier pass-through fees in different regions.

industry

International Sends: Sending SMS to international destinations can trigger higher network charges due to varying carrier pass-through fees in different regions

6

MMS Conversion Costs

medium overage

Including media like images or GIFs converts SMS messages to the pricier MMS, increasing the cost; for example, in September 2021, a single SMS to the US cost $0.15, while an MMS cost $0.45.

industry

SMS: Including media like images or GIFs converts SMS messages to the pricier MMS, increasing the cost

7

Labor & Time Commitment

medium implementation

Indirect costs include the significant labor and time required for campaign creation, copywriting, segmentation, and scheduling, especially if external resources are hired.

industry

Labor and Time Commitment: Indirect costs include the labor and time required for campaign creation, copywriting, segmentation, and scheduling, which can be significant if external resources like freelancers or agencies are hired

8

Add-on Integrations

low addon

Add-on integrations can contribute to overall costs, though specific dollar figures are not detailed.

industry

Add-on Integrations: While not explicitly detailed with dollar figures, add-on integrations can contribute to overall costs

Year-1 Cost

Annual license ($11.2/mo × 12) $134.4/yr
MMS Conversion Costs ($0.45) +$0
Estimated Year-1 Total $135
That's +0% on top of the base license, summed from the sourced hidden costs above.

Frequently Asked Questions

01 What hidden costs should I budget for with Omnisend SMS?

Beyond the license fee, budget for: MMS Conversion Costs ($0.45). For a typical deployment that works out to roughly +0% on top of the base license ($134.4/yr → $135/yr).

02 Does Omnisend SMS charge for implementation?

Omnisend SMS implementation is not included in the license cost. Indirect costs include the significant labor and time required for campaign creation, copywriting, segmentation, and scheduling, especially if external resources are hired..

03 How much does Omnisend SMS support cost?

Premium support pricing for Omnisend SMS depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Omnisend SMS?

Additional usage beyond bundled SMS credits is billed separately and varies by country, making monthly costs harder to predict, especially for international campaigns..

05 What add-ons cost extra with Omnisend SMS?

Add-on pricing for Omnisend SMS varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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