Folk CRM vs Keap
CRM pricing comparison · 2026
Folk CRM pricing ranges from $24–$100/user/month, while Keap ranges from $299–$299/month. Folk CRM is typically 84% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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What users say
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Folk CRM and Keap serve very different CRM use cases despite competing in the same category. Folk is a lightweight, relationship-focused CRM built for teams that manage contacts across multiple contexts — investors, partners, candidates, and customers. Keap (formerly Infusionsoft) is an all-in-one CRM with built-in marketing automation, invoicing, and payment processing aimed at service-based small businesses.
The pricing models diverge sharply: Folk charges per user starting at $24/month, while Keap uses a flat $299/month rate regardless of team size. This makes the cost comparison heavily dependent on your team size and whether you need Keap's built-in automation or prefer Folk's simplicity.
Plan-by-Plan Pricing
| Plan | Folk CRM | Keap |
|---|---|---|
| Standard | $30 /user/month | $299 /month |
| Premium | $60 /user/month | — |
| Custom | $100 | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Folk CRM
3 scenariosKeap
9 scenariosMarket Intelligence
Folk CRM
- Median annual cost
- $3,000
- Based on
- 86 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Continue researching
Our Verdict
Choose Folk CRM if you need a clean, flexible CRM for managing diverse relationships — especially if your team is small (under 10 users) and you value a modern interface with AI contact enrichment. At $24–$60/user/month, it's far cheaper for small teams than Keap's flat rate.
Choose Keap if you run a service-based business that needs CRM, email automation, invoicing, and payment processing in one platform. The $299/month flat rate becomes cost-effective at 10+ users and eliminates the need for separate marketing and billing tools.
Frequently Asked Questions
01 Is Folk CRM cheaper than Keap?
For small teams, yes. Folk starts at $24/user/month, so a team of 5 pays $120/month vs Keap's flat $299/month. However, Keap becomes cheaper per-user for teams of 12+ since its flat rate doesn't increase with headcount.
02 Does Folk CRM have marketing automation like Keap?
No. Folk focuses on contact management and relationship tracking. For email sequences and marketing automation, you'd need to pair Folk with a separate tool like Mailchimp or Brevo. Keap includes full marketing automation natively.
03 Can Keap replace Folk for relationship management?
Keap can manage contacts and deals, but it lacks Folk's multi-context approach. Folk excels at managing investors, partners, and candidates alongside customers, while Keap is optimized specifically for sales and marketing workflows.
04 Which CRM is easier to set up?
Folk is significantly easier to set up. Most teams are productive within hours. Keap typically requires onboarding assistance (sometimes a paid setup fee of $500–$5,000) due to its complex automation builder.
05 Does either CRM offer a free plan?
Folk offers a free plan with limited features. Keap does not offer a free tier — only a 14-day free trial before the $299/month charge begins.
06 What are the hidden costs to watch for?
With Folk, watch for contact enrichment costs that can add $50–$100/user/month at scale. With Keap, watch for additional user fees ($30/user/month beyond included users), contact list overage charges, and reports of unauthorized auto-upgrades and steep renewal increases.