Kartra vs Keap
Marketing Automation pricing comparison · 2026 · Updated March 2026
Kartra pricing ranges from $52–$549/month, while Keap ranges from $299–$299/month. Kartra is typically 37% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Kartra and Keap are both all-in-one marketing automation platforms targeting small businesses, coaches, and course creators — but Kartra starts at $119/month and includes a built-in course/membership platform, while Keap starts at $299/month and is primarily a CRM with email marketing and sales pipeline tools.
Kartra's Starter plan at $119/month includes landing pages, email marketing, funnels, checkout, membership sites, video hosting, and a helpdesk — an unusually complete feature set at entry level. The trade-off is that Kartra limits contacts (2,500 on Starter), emails (15,000/month), and bandwidth. The Growth plan at $229/month raises these limits significantly. Kartra is particularly popular with online course creators and coaches who want to avoid stitching together multiple tools.
Keap starts at $299/month for 2 users and 1,500 contacts, focusing on CRM, automated follow-ups, appointment booking, invoicing, and pipeline management. Keap is stronger for service businesses that need quote-to-invoice workflows and contact management depth. Unlike Kartra, Keap does not include membership/course functionality — those require third-party integrations. Keap's pricing is harder to justify for solopreneurs compared to Kartra's lower entry point.
Plan-by-Plan Pricing
| Plan | Kartra | Keap |
|---|---|---|
| Essentials | $59 /month | $299 /month |
| Starter | $119 /month | — |
| Growth | $229 /month | — |
| Professional | $549 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Kartra
4 scenariosKeap
9 scenariosMarket Intelligence
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Contract Terms
| Term | Kartra | Keap |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 10 days before renewal |
| Minimum commitment | — | 1 month |
| Price escalation | — | Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years. |
| Can downgrade | — | No |
Continue researching
Our Verdict
Choose Kartra if: you're a coach, course creator, or digital product seller who wants landing pages, email automation, course hosting, and checkout in one platform. At $119/month, Kartra replaces tools that individually would cost $200–$400/month combined. It's the better value for digital product businesses.
Choose Keap if: your primary need is CRM depth — contact tagging, pipeline management, quote-to-invoice workflows, and appointment booking. Keap is built for service businesses (consultants, contractors, agencies) that need structured contact management more than course or digital product infrastructure. The $299/month price is steep but justified if CRM is the core workflow.
Bottom line: Kartra wins on price-to-feature value for digital product creators; Keap wins for service businesses that prioritize CRM and sales pipeline over content hosting. Most solopreneurs will find more value in Kartra's lower entry price and all-in-one feature set. Keap's pricing makes most sense for established service businesses with active contact management needs.
Frequently Asked Questions
01 How much does Kartra cost in 2026?
Kartra pricing: Essentials $59/month (limited legacy), Starter $119/month (2,500 contacts, 15,000 emails/month, unlimited pages/funnels), Growth $229/month (12,500 contacts, 125,000 emails/month), Professional $549/month (25,000 contacts, 250,000 emails/month). Annual billing saves up to 25%.
02 How much does Keap cost in 2026?
Keap pricing starts at $299/month for 2 users and 1,500 contacts. Additional contacts and users cost extra. Enterprise pricing is custom. Keap offers a 14-day free trial. Annual billing is available at a discount.
03 Does Kartra or Keap include a course/membership platform?
Kartra includes a full membership and course hosting platform on all plans — you can host videos, create drip-released content, and manage member access without third-party tools. Keap does not include course or membership functionality; integrations with Teachable or Kajabi are required.
04 Which is better for a solo coach or consultant — Kartra or Keap?
Kartra is typically better for solo coaches at $119/month: it includes landing pages, email sequences, checkout, and course hosting in one platform. Keap at $299/month is better justified for service businesses with an active pipeline and client follow-up workflows that require CRM depth. Most solo coaches report better ROI from Kartra.
05 Does Kartra or Keap offer a free plan?
Neither Kartra nor Keap offers a permanent free plan. Kartra offers a 30-day free trial. Keap offers a 14-day free trial. Both auto-convert to paid plans after the trial unless canceled.