Make vs Zapier Pricing | Costbench
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Team size
25 seats

Make vs Zapier

AI Automation pricing comparison · 2026

Make pricing ranges from $0–$34.12/month, while Zapier ranges from $0–$103.5/month. Make is typically 6% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Make pricing
Free plan limits → Discount programs →
Visit Zapier pricing
Free plan limits → Discount programs →
Compare
2 products · AI Automation
Side-by-side · live
Make
Make (formerly Integromat) pricing starts at free and goes up to $34.
verified 27d ago
$500 $15K
View pricing →
Zapier
Zapier pricing starts at free and goes up to $103.
verified 26d ago
$500 $15K
View pricing →
Verdict · Vendr median · year 1
Make saves $15K vs Zapier · 25 seats
Cheapest $500
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$5.6K/yr
year 1 license · $19/seat
Team
$31K/yr
year 1 license · $104/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$500/yr
Vendr · n=205
Median annual
$15K/yr
Vendr · n=79 avg 25% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 8 sourced facts
5 hidden-cost · 1 contract · Vendr median · 1 review platform
Last verified 3w ago
Confidence High confidence
Sources 33 sourced facts
26 hidden-cost · 4 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Operation-Based Pricing Accumulation
    5-15% of license costs
    1 source
  • Testing and Debugging Costs
    $100-$500
    1 source
  • Premium Module Lock-In After Trial
    $109-$499/year
    1 source
  • Charges on Plan Changes
    $10-$50 per change
    1 source
  • Support Contact Consumes Credits
    Variable
    1 source
5 documented
  • Task Usage Cost Escalation
    20-50% of license costs
    4 sources
  • No Refund Policy on Annual Plans
    $240-$828
    4 sources
  • Multi-User Pricing Jump
    30-100% of license costs
    1 source
  • Third-Party Integration Surcharges
    5-20% of license costs
    1 source
  • Free Plan Feature Gating and Forced Trial Pressure
    $240-$588
    4 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Make
Zapier
Auto-renewal
Yes
Yes
Cancellation
No refunds after billing
Not publicly stated; users report no partial refunds are issued at any point after billing
Commitment
✓ Monthly or annual
✓ Annual (monthly billing available at higher rates)
Price escalation
No published schedule
No published automatic uplift schedule; flat renewal rates available with pushback per Vendr
Can downgrade
✓ Yes
✓ Yes
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
2.5/5 (20)
Best for
Individuals testing automation workflows or running very light automations (under 1,000 operations monthly)
Watch out
Operation-based pricing becomes expensive for complex workflows
TrustRadius
8.9/5 (848)
Trustpilot
1.8/5 (25)
Best for
Individuals testing automation with simple, low-volume workflows
Watch out
Strict no-refund policy on annual and monthly plans
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Make pricing
Free plan limits → Discount programs →
Visit Zapier pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Option A

Make

$0–$34.12
/month
5 plans · Free tier
Full pricing breakdown →
VS
Option B

Zapier

$0–$103.5
/month
4 plans · Free tier
Full pricing breakdown →

Plan-by-Plan Pricing

Plan Make Zapier
Free Free /month Free /month
Core $10.59 /month $29.99 /month
Pro $18.82 /month $103.50 /month
Teams $34.12 /month Custom
Enterprise Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Make

6 scenarios
$0/month
Freelancer with Light Automation
Free plan (1,000 operations/month). ~600 operations consumed (200 runs x 3 average steps). Fits comfortably within Free tier limits.
$10.59/month
Small Business with Moderate Workflows
Core plan (10,000 operations/month). ~2,000 operations consumed (400 runs x 5 average steps). Includes operations rollover and 1 GB data transfer.
$34.12/month
Growing SaaS Company with Complex Automations
for Teams (base 10,000 operations) + ~$60 for 30,000 additional operations = ~$94.12/month. 12,000 operations consumed (1,500 runs x 8 steps). Requires Teams for collaboration and additional operations packages.
See all 6 scenarios →

Zapier

11 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$73/month
Growing Business
$99/month
Enterprise Setup
See all 11 scenarios →

Market Intelligence

Make

Median annual cost
$500
Based on
205 deals

Zapier

Median annual cost
$15,000
Average negotiated discount
25%
Based on
79 deals

What Users Say

Make

Trustpilot
2.5/5 (20)
Top complaints
  • Operation-based pricing becomes expensive for complex workflows
  • Testing and debugging consume billable operations
  • Premium modules lock after trial without warning

Zapier

Trustpilot
1.8/5 (25)
TrustRadius
8.9/10 (848)
Top complaints
  • Strict no-refund policy on annual and monthly plans
  • Cost escalates rapidly as task volume and automation complexity grow
  • Outages and reliability issues causing duplicate records and workflow failures

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Make 5 hidden costs

high
Operation-Based Pricing Accumulation 5-15% of license costs
medium
Testing and Debugging Costs $100-$500
critical
Premium Module Lock-In After Trial $109-$499/year
medium
Charges on Plan Changes $10-$50 per change
low
Support Contact Consumes Credits Variable
See all Make hidden costs →

Zapier 10 hidden costs

high
Task Usage Cost Escalation 20-50% of license costs
high
No Refund Policy on Annual Plans $240-$828
medium
Multi-User Pricing Jump 30-100% of license costs
medium
Third-Party Integration Surcharges 5-20% of license costs
low
Free Plan Feature Gating and Forced Trial Pressure $240-$588
See all Zapier hidden costs →

Contract Terms

Term Make Zapier
Auto-renewal Yes Yes
Cancellation No refunds after billing Not publicly stated; users report no partial refunds are issued at any point after billing
Minimum commitment Monthly or annual Annual (monthly billing available at higher rates)
Price escalation No published schedule No published automatic uplift schedule; flat renewal rates available with pushback per Vendr
Can downgrade Yes Yes

Continue researching

Make

Zapier

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