Apollo Hidden Costs 2026
What they don't show you on the pricing page
Quick Answer
Last verified:
High confidence
Apollo costs Free to $119 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Apollo true cost runs 70% above the listed $0-$119/month price as of May 2026. For a 25-person team, expect ~$30,345 in year-one costs vs the $17,850 base license. Verified from 3 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $59.5 × 12) | $17,850/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$3,570/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$30,345 |
That's roughly 1.7× the advertised license price.
The median Apollo contract is $239/yr across 37 Vendr purchases.