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StandardCustom
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All Groove Plans & Pricing

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Standard

  • Salesforce-Gmail activity sync
  • Email templates and open tracking
  • Multi-channel campaign automation
  • Sales dialer
  • Calendar scheduling links
  • Workflow prioritization
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Groove uses custom pricing as of July 2026. Contact Groove directly for a personalized quote. The median contract is $126,000/year based on 6 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Groove offers 1 pricing tiers: Standard. The Standard plan is sales teams using salesforce with gmail and google calendar.

Compared to other sales engagement software, Groove is positioned at the budget-friendly price point.

  • Median contract: $126,000/yr from 6 buyer reports Directional
  • 4 documented hidden costs beyond list price
Last verified: | Sources: 1 pricing pages and reviews

How much does Groove cost?

Groove uses custom pricing across 1 plan. Contact Groove directly for a personalized quote. Plans include Standard (custom pricing).

Groove Pricing Overview

Groove uses custom pricing — contact their sales team for a quote. The Standard plan requires contacting sales for a custom quote and is designed for sales teams using salesforce with gmail and google calendar.

The median Groove customer pays $126,000/year based on 6 verified purchases.

There are at least 4 documented hidden costs beyond Groove's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

Request Groove Pricing

Groove does not publish public pricing. Groove was acquired by Clari in August 2023 and is now sold as part of the Clari revenue platform. Pricing is available only through a direct sales quote.

Groove is a sales engagement tool that connects Salesforce with Gmail and Google Calendar, enabling automated activity tracking, email campaign management, and CRM data entry without switching between platforms.

To get pricing, contact Clari's sales team at clari.com for a custom quote based on team size and required modules.

How Groove Pricing Compares

Compare Groove pricing against top alternatives in Sales Engagement.

Lemlist $69-$99/user/mo Compare → Mailshake $29-$99/user/mo Compare → Reply.io $49-$500/user/mo Compare →

Compare Groove vs Alternatives

Before committing to Groove, compare pricing with these 3 alternatives in the same category.

VSLemlist
From $69/user/mo

Growing teams focused on email outreach

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VSMailshake
From $29/user/mo

Businesses starting an outreach program

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VSReply.io
From $49/user/mo

Users focused on email outreach

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All Groove alternatives & migration guides

What Companies Actually Pay for Groove

The median Groove buyer pays $126,000/year based on 6 verified purchase transactions.

What companies actually pay $126,000/yr Median across 6 third-party buyer reports Directional
Review scores
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Limited reporting possibilitiesinability to measure agents performancewould not be a good fit for an organization not using Salesforcedata does not pull over to groove very well from hubspot
Source: aggregated from 6 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Groove Pricing Compares

Software Starting Price Top Price
Groove Custom Custom
Apollo Free $119/month
Cargo Free $3000/month
Kixie Custom Custom
Lemlist $69/user/month $109/user/month
Mailshake $29/user/month $99/user/month

Detailed pricing comparisons:

Browse all Sales Engagement pricing →

4 Groove Hidden Costs Beyond the List Price

Beyond the listed price, Groove has at least 4 documented hidden costs that can significantly increase total cost of ownership.

Watch for 4 hidden costs
  • Scaling Costs
    high 1 source
    industry "Hidden/Implementation Costs: * Scaling Costs: Groove's per-user pricing model can become significantly expensive as a sales team expands."
  • Clari Cross-Selling
    high 1 source
    industry "Clari Cross-Selling: Following its acquisition by Clari, Groove customers frequently report being cross-sold additional Clari modules during renewal discussions, which can inflate the total contract value beyond the initial Groove license."
  • Salesforce Dependency
    medium 1 source
    industry "Salesforce Dependency: Groove requires Salesforce for its operation, and certain advanced features may necessitate a Salesforce Enterprise edition or higher, adding to the overall cost."
  • Feature Gaps
    high 1 source
    industry "This often means buyers need to invest in supplementary tools to cover these functionalities."
Tip

Ask your Groove sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
industry
Key claims include inline source attribution. Data verified against multiple independent sources. 6 source citations total.

Groove Contract Terms

Groove contracts do not auto-renew. Changes require To cancel a Groove account, users must contact the support team, and the account will remain active until the end of the current billing period unless an immediate closure is specifically requested.. These terms are sourced from verified buyer experiences.

Contract Terms
Cancellation Notice To cancel a Groove account, users must contact the support team, and the account will remain active until the end of the current billing period unless an immediate closure is specifically requested.
Minimum Commitment Annual plans can result in approximately 20% savings with a longer commitment, while multi-year contracts offer greater flexibility in pricing and packages, potentially leading to more favorable rates.
Based on 1 verified source

Groove Pricing FAQ

01 How much does Groove cost?

Groove does not publish standard list pricing. Since its acquisition by Clari in 2023, pricing is provided via direct sales quote and varies based on team size, contract length, and the specific Clari modules included.

02 Is there a free plan or free trial for Groove?

Groove does not offer a publicly available free plan. Contact Clari's sales team to ask about trial options.

03 How do I get a Groove pricing quote?

Visit clari.com and submit a request through the Get a Quote form. Clari's sales team will follow up to discuss your use case and provide custom pricing.

04 What is Groove used for?

Groove is a sales engagement platform that syncs Salesforce with Gmail and Google Calendar. It lets sales reps log emails and calendar events to Salesforce automatically, use email templates with open tracking, run multi-channel outreach sequences, and manage daily sales activities from their inbox.

05 Does Groove still exist as a standalone product?

Groove was acquired by Clari in August 2023. The product functionality continues under the Clari platform, but groove.co now redirects to clari.com and Groove is no longer sold or priced independently.

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