Apollo vs Groove
Sales Engagement pricing comparison · 2026
Apollo pricing ranges from $0–$119/month, while Groove uses custom pricing. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Apollo and Groove both operate in the sales engagement category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Apollo | Groove |
|---|---|---|
| Free | Free /user/month | Custom |
| Basic | $49 /user/month | — |
| Professional | $79 /user/month | — |
| Organization | $119 /user/month | — |
Market Intelligence
Apollo
- Median annual cost
- $239
- Based on
- 37 deals
Groove
- Median annual cost
- $126,000
- Based on
- 6 deals
Contract Terms
| Term | Apollo | Groove |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | at least 30 to 60 days before the renewal date | To cancel a Groove account, users must contact the support team, and the account will remain active until the end of the current billing period unless an immediate closure is specifically requested. |
| Minimum commitment | Annual plans lock users into a commitment, and seat reductions are generally not allowed mid-term. | Annual plans can result in approximately 20% savings with a longer commitment, while multi-year contracts offer greater flexibility in pricing and packages, potentially leading to more favorable rates. |