Apollo vs Groove
Sales Engagement pricing comparison · 2026
Apollo pricing ranges from $0–$119/month, while Groove ranges from $100–$100/user/month. Apollo is typically 41% more affordable, though your actual cost depends on tier and team size.
Groove
Groove pricing starts at $100/month for the Standard plan.
verified 27d ago
$239
$564
Verdict · Vendr median · year 1
Apollo
saves
$325
vs
Groove
· 25 seats
Cheapest
$239
Spread
58%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$24K/yr
year 1 license · $79/seat
Standard
$30K/yr
year 1 license · $100/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$239/yr
Vendr · n=37
Median annual
$564/yr
Vendr · n=355
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Apollo and Groove both operate in the sales engagement category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Apollo | Groove |
|---|---|---|
| Free | Free /user/month | $100 /user/month |
| Basic | $49 /user/month | — |
| Professional | $79 /user/month | — |
| Organization | $119 /user/month | — |
Market Intelligence
Apollo
- Median annual cost
- $239
- Based on
- 37 deals
Groove
- Median annual cost
- $564
- Based on
- 355 deals