Apollo vs Reply.io Pricing (2026)
Compare / Apollo vs Reply.io
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Team size
25 seats

Apollo vs Reply.io

Sales Engagement pricing comparison · 2026

Apollo pricing ranges from $0–$119/month, while Reply.io ranges from $49–$166/user/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Reply.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Sales Engagement
Side-by-side · live
Apollo
Apollo pricing starts at $0/month on the Free plan with limited monthly credits for email
verified 21d ago
$239 $27K
View pricing →
Reply.io
Reply.
verified 16d ago
$239 $27K
View pricing →
Annual license estimate
Apollo costs $3.0K less than Reply.io · 25 seats where applicable
Cheapest $24K
Spread 11%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$24K/yr
year 1 license · $79/seat
Multichannel
$27K/yr
year 1 license · $89/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$239/yr
Vendr · n=37
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 25 sourced facts
19 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 3w ago
Confidence High confidence
Sources 14 sourced facts
10 hidden-cost · 3 contract · 1 review platform
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Per-Seat Multiplier
    $18,000-$48,000 annually
    1 source
  • Credit Expiration and Non-Rollover
    1 source
  • Overage Credit Costs
    $0.03-$0.05 per credit
    1 source
  • API Access and Additional Credits
    $200-$400/month
    1 source
  • Non-Gmail Email Integration
    1 source
5 documented
  • Mandatory Email Warm-up via Mailtoaster (Separate Subscription)
    $29/user/month
    1 source
  • Base Plan Contact/Email Sending Limit (50/month)
    15-30% of license costs
    1 source
  • Multichannel Features Locked Behind Paid Plan — No Free Trial
    $40/user/month
    2 sources
  • Unauthorized LinkedIn Add-on Charges
    5-15% of license costs
    1 source
  • Annual Contract Lock-in with Strict No-Refund Policy
    $588-$1,992
    3 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo
Reply.io
Auto-renewal
Yes
Yes
Cancellation
—
Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored
Commitment
✓ 1 year (Enterprise contracts); self-serve plans offer monthly billing
✓ Annual (aggressively upsold over monthly)
Price escalation
No published schedule; Enterprise customers report being upsold to higher-tier plans than necessary by account managers
No published schedule; users report unexpected charges and billing additions (e.g. LinkedIn add-ons) without consent
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5out of 5 (1,486)
Trustpilot
2out of 5 (25)
G2
4.7out of 5 (9,645)
Best for
Individual prospecting
Watch out
Customer support is bot-only with no reliable path to a human agent
Trustpilot
4.72out of 5 (25)
Best for
Solo reps and small teams focused on email-only outreach
Watch out
Free trial is deceptive — cannot properly evaluate the software without paying upfront
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Reply.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Engagement

Apollo

$0–$119
/month
4 plans · Free tier
Full pricing breakdown →
VS
Sales Engagement

Reply.io

$49–$166
/user/month
4 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Apollo uses Per-seat subscription pricing while Reply.io uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Per-seat subscription

Apollo

$0–$119 / month
See full Apollo pricing →
vs

Reply.io

$49–$166 / user/month
See full Reply.io pricing →

Apollo and Reply.io both operate in the sales engagement category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo Reply.io
Free Free /user/month $49 /user/month
Basic $49 /user/month $89 /user/month
Professional $79 /user/month $139 /user/month
Organization $119 /user/month $166 /month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Apollo

3 scenarios
$588/year ($49/user/month billed annually)
Solo SDR on Basic Plan
$4,740/year ($79/user/month × 5 users, billed annually)
Small Sales Team (5 users) on Professional Plan
$14,280/year ($119/user/month × 10 users, billed annually)
Mid-Size Team (10 users) on Organization Plan

Reply.io

5 scenarios
$936/year ($49/month Email Volume + $29/month Mailtoaster = $78/month)
Solo SDR: Email-Only Outreach
$1,416/year
Small Team: Multichannel Outreach
per user ($89/month Multichannel + $29/month Mailtoaster = $118/month)
$2,016/year
AI-Assisted Outreach: AI SDR Plan
per user ($139/month AI SDR + $29/month Mailtoaster = $168/month)
See all 5 scenarios →

What Users Say

Apollo

G2
4.7out of 5 (9,645)
Trustpilot
2out of 5 (25)
TrustRadius
8.5out of 10 (1,486)
Top complaints
  • Customer support is bot-only with no reliable path to a human agent
  • Data quality issues — users report high rates of bad or outdated contacts
  • Unexpected billing charges without confirmation prompts

Reply.io

Trustpilot
4.72out of 5 (25)
Top complaints
  • Free trial is deceptive — cannot properly evaluate the software without paying upfront
  • HubSpot integration is not native bi-directional, causing slow and unreliable data sync

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo 15 hidden costs

high
Per-Seat Multiplier $18,000-$48,000 annually
medium
Credit Expiration and Non-Rollover
high
Overage Credit Costs $0.03-$0.05 per credit
medium
API Access and Additional Credits $200-$400/month
low
Non-Gmail Email Integration
See all Apollo hidden costs →

Reply.io 7 hidden costs

high
Mandatory Email Warm-up via Mailtoaster (Separate Subscription) $29/user/month
critical
Base Plan Contact/Email Sending Limit (50/month) 15-30% of license costs
high
Multichannel Features Locked Behind Paid Plan — No Free Trial $40/user/month
high
Unauthorized LinkedIn Add-on Charges 5-15% of license costs
high
Annual Contract Lock-in with Strict No-Refund Policy $588-$1,992
See all Reply.io hidden costs →

Contract Terms

Term Apollo Reply.io
Auto-renewal Yes Yes
Cancellation — Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored
Minimum commitment 1 year (Enterprise contracts); self-serve plans offer monthly billing Annual (aggressively upsold over monthly)
Price escalation No published schedule; Enterprise customers report being upsold to higher-tier plans than necessary by account managers No published schedule; users report unexpected charges and billing additions (e.g. LinkedIn add-ons) without consent
Can downgrade No —

Continue researching

Apollo

Reply.io

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