All Reply.io Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Email Volume

  • Email sequences and automation
  • Email sending and open tracking
  • Basic analytics and reporting
  • Reply detection and follow-up triggers

Multichannel

  • All Email Volume features
  • LinkedIn and call step automation
  • Multiple mailbox support
  • Data credits for contact enrichment
  • AI-assisted sequence building

AI SDR

  • All Multichannel features
  • AI sales development representative
  • Automated prospect research and targeting
  • AI-generated personalized messaging
  • Advanced workflow automation

Agency

  • Multi-client account management
  • White-label reporting options
  • Client-level campaign isolation
  • Agency billing and admin controls
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Tier
Billing
Your projected cost$1.2Kper month · $49/seat × 25seats
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Reply.io's plans, annualized. Custom-priced tiers show a hatched bar.

Email Volume$588/yr
Multichannel$1.1K/yr
AI SDR$1.7K/yr
Agency$2.0K/yr
Quick Answer
Last verified:
Medium confidence

Reply.io costs $49 to $166 per user/month as of September 2026, with 4 plans available. Plans: Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month, and Agency at $166/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Start Reply.io Free Trial — 14 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Reply.io offers 4 pricing tiers: Email Volume, Multichannel, AI SDR, Agency. Paid plans include Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month. The Multichannel plan is sales teams running outreach across email, linkedin, and calls.

Compared to other sales engagement software, Reply.io is positioned at the mid-market price point.

  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored

How much does Reply.io cost?

Reply.io pricing ranges from $49 to $166/user/month across 4 plans. Plans include Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month, Agency at $166/user/month.

Reply.io Pricing Overview

Reply.io has 4 pricing plans ranging from $49 to $166/user/month. The Email Volume plan costs $49/user/month, best for solo reps and small teams focused on email-only outreach. The Multichannel plan costs $89/user/month, best for sales teams running outreach across email, linkedin, and calls. The AI SDR plan costs $139/user/month, best for teams that want ai-driven prospecting and outreach automation. The Agency plan costs $166/user/month, best for agencies managing outreach campaigns across multiple client accounts.

Reply.io contracts auto-renew, with a Annual (aggressively upsold over monthly) minimum commitment.

There are at least 7 documented hidden costs beyond Reply.io's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 31, 2026 from 1 independent source.

Reply.io pricing runs from $49 to $166 per user/month (billed annually) as of 2026, across four plans: Email Volume, Multichannel, AI SDR, and Agency.

The entry-level Email Volume plan at $49/user/month covers email sequences, tracking, and basic automation. Teams that need LinkedIn and calling steps can step up to Multichannel at $89/user/month. The AI SDR plan at $139/user/month adds an AI-driven prospecting layer on top of the full multichannel toolkit. Agencies managing multiple client accounts have a flat $166/month Agency plan.

All plans are priced on an annual billing basis. Reply.io also offers a 14-day trial, though users report that sending limits during the trial restrict a full evaluation of the platform.

How Reply.io Pricing Compares

Compare Reply.io pricing against top alternatives in Sales Engagement.

Compare Reply.io vs Alternatives

Before committing to Reply.io, compare pricing with these 3 alternatives in the same category.

All Reply.io alternatives & migration guides

What Companies Actually Pay for Reply.io

Review scores
Trustpilot 4.72out of 5 (25)
Third-party review aggregates, as of Sep 2026
Top pricing complaints
Free trial is deceptive — cannot properly evaluate the software without paying upfrontHubSpot integration is not native bi-directional, causing slow and unreliable data sync

Reply.io Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo SDR: Email-Only Outreach $936 Year 1 total
$49/month Email Volume
$29/month Mailtoaster = $78/month
Total $936

A single sales rep using the Email Volume plan for cold email sequences, plus Mailtoaster for domain warm-up (required add-on).

Small Team: Multichannel Outreach $1,416 Year 1 total
$89/month Multichannel
$29/month Mailtoaster = $118/month
Total $1,416

Sales team requiring LinkedIn + email multi-channel sequences on the Multichannel plan, plus mandatory Mailtoaster warm-up per seat.

AI-Assisted Outreach: AI SDR Plan $2,016 Year 1 total
$139/month AI SDR
$29/month Mailtoaster = $168/month
Total $2,016

Team leveraging Reply.io's AI SDR features for automated outreach, with Mailtoaster warm-up required.

Agency Managing Multiple Clients $2,340 Year 1 total
$166/month Agency
$29/month Mailtoaster = $195/month
Total $2,340

Agency using the Agency plan to run outreach campaigns across multiple client accounts, plus Mailtoaster.

AI-Powered SDR Workflow $139 Year 1 total
$1,668/year
Total $139

Teams leveraging Reply.io's AI SDR capabilities for automated, intelligent outreach, follow-up sequences, and AI-driven personalization.

Current tier data + Trustpilot (Mailtoaster $29/month)

How Reply.io Pricing Compares

Software Starting Price Top Price
Reply.io $49/user/month $166/user/month
Apollo Free $119/month
Cargo Free $3000/month
Groove Custom Custom
Kixie Custom Custom
Lemlist $69/month $109/month

7 Reply.io Hidden Costs Beyond the List Price

Beyond the listed price, Reply.io has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Mandatory Email Warm-up via Mailtoaster (Separate Subscription) $29/user/month
    high 1 source
    Trustpilot "Reply.io don't warm up your domains or emails. You have to sign up to a different service called Mailtoaster - a separate company guess what? Yup, it's owned by the same person - Oleg Campbell."
  • Base Plan Contact/Email Sending Limit (50/month) 15-30% of license costs
    critical 1 source
    Trustpilot "The plan only included 50 contacts/emails per month, which is completely inadequate for any serious prospecting and far from the value implied at sign-up."
  • Multichannel Features Locked Behind Paid Plan — No Free Trial $40/user/month
    high 2 sources
    Trustpilot "The Multichannel functionality—which is one of the main reasons anyone would consider this platform—is not available as a trial or add-on. It is bundled into the Multichannel plan, meaning the only way to “try” it is by paying."
    Trustpilot "Reply.io advertises a “free trial” that is fundamentally misleading. In reality, you cannot properly evaluate the product unless you pay upfront."
  • Unauthorized LinkedIn Add-on Charges 5-15% of license costs
    high 1 source
    Trustpilot "We were charged without our prior approval, and there was no reminder or notification that an invoice had been generated or that a payment was scheduled."
  • Annual Contract Lock-in with Strict No-Refund Policy $588-$1,992
    high 3 sources
    Trustpilot "they'll probably convince you to purchase their annual contract because they know if you were going to pay monthly their churn would be so high they'd be out of business."
    Trustpilot "they renewed our annual subscription as we didn't use the specific term 'non-renewal' despite an email thread highlight we no longer used the software and didn't want any more payments to be made."
    Trustpilot "Reply.io is charging my credit cards after 2 years of cancellation. This is a fraudulent foreign company. Be careful with your credit cards."
  • Free Trial Requires Upfront Payment to Properly Evaluate $49-$89
    medium 1 source
    Trustpilot "🚨 SCAM ALERT 🚨 They advertise a "free trial" that is nothing but a trap. You cannot properly test the software unless you pay upfront. I paid only to evaluate it, used ZERO credits, and requ... See more"
  • Non-Native HubSpot Integration — Slow Sync and Workarounds Required 5-15% of license costs
    medium 1 source
    Trustpilot "Reply.io is great as a stand alone but shitty when its integrated with a database like Hubspot because its not a native bi-directional integration, it takes time. Their tech support is lacking and tak... See more"
Tip

Ask your Reply.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Trustpilot Consumer reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 22 source citations total.

Reply.io Contract Terms

Reply.io contracts auto-renew. Changes require Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored
Minimum Commitment Annual (aggressively upsold over monthly)
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront strongly encouraged; monthly option appears available but discouraged
Price Escalation No published schedule; users report unexpected charges and billing additions (e.g. LinkedIn add-ons) without consent
Note

No source data on downgrading between plans

Based on 3 verified sources

How to Negotiate Reply.io Pricing

Reply.io contracts are negotiable. These 9 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 9 tactics
Start with Email Volume high success

If your team primarily uses email outreach, start with the $49/user/month Email Volume plan rather than jumping to Multichannel. Only upgrade when you have evidence that LinkedIn or phone sequences will improve conversion rates.

Reddit discussions comparing Reply.io plans
Start Monthly, Resist Annual Upsell high success

Reply.io sales reps aggressively push annual contracts. Begin on a monthly plan to fully evaluate the platform before committing. The strict no-refund policy means any dissatisfaction after paying annually results in a complete loss of remaining months.

Trustpilot reviews
Negotiate Annual Contracts for Team Discounts medium success

Contact Reply.io sales for teams of 5+ users to negotiate volume discounts. Annual commitments for larger teams can yield 10-20% savings over monthly billing.

Reply.io pricing page offers custom quotes for larger teams
Evaluate AI SDR vs Additional Seats medium success

At $500/month, the AI SDR plan costs the same as roughly 5.6 Email Volume seats. Compare the output of the AI SDR against hiring additional human SDRs to determine which delivers better ROI for your pipeline.

Cost comparison analysis of Reply.io plans
Negotiate Contact Volume Allowance Before Signing medium success

The base Email Volume plan ($49/month) reportedly includes only 50 contacts/emails per month. Before signing, get the exact contact allowance and per-contact overage cost in writing. Request a higher baseline contact limit as a condition of signing an annual deal.

Trustpilot reviews
Require Written Consent Clause for Any Add-on Charges medium success

Users report unauthorized LinkedIn subscription charges appearing on invoices without consent. Before signing, negotiate a contractual clause requiring explicit written approval before any new line items or add-ons are billed.

Trustpilot reviews
Leverage Competitor Alternatives During Evaluation medium success

Reviewers frequently cite Instantly.ai as a simpler, lower-cost alternative. Mentioning you are actively evaluating Instantly or Lemlist during negotiation may unlock a trial extension, contact limit increase, or introductory discount to win the deal.

Trustpilot reviews
Request Mailtoaster Bundled or Discounted low success

Email warm-up via Mailtoaster (owned by the same founder) is a de-facto required add-on not included in any plan. When negotiating, ask for Mailtoaster to be bundled into the package price or provided at a meaningful discount, since it is a prerequisite for effective deliverability.

Trustpilot reviews
Get Refund Policy in Writing Before Paying low success

Reply.io's default refund policy is a blanket refusal, even for service never used. Before paying — especially for annual plans — request a written commitment specifying refund conditions for genuine non-use scenarios, or negotiate a 30-day satisfaction window.

Trustpilot reviews

Full negotiation guide →

Reply.io Price History

Pricing changes CostBench has tracked for Reply.io, verified across 2 snapshots going back to 2026Q1.

  1. Reply.io price decrease

    Highest tier decreased from $500 to $166/month

    -66.8%
  2. Reply.io AI SDR decrease

    AI SDR tier decreased from $500 to $139/month

    -72.2%
  3. Reply.io Agency decrease

    Agency tier decreased from $210 to $166/month

    -21%

Price decreased 10% over 0.5 years

Reply.io Pricing FAQ

01 How much does Reply.io cost?

Reply.io plans start at $49/user/month for Email Volume and go up to $166/month for the Agency plan (annual billing). The four standard plans are: Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month, and Agency at $166/month.

02 What is the cheapest Reply.io plan?

The Email Volume plan is the lowest-cost option at $49/user/month (billed annually). It covers email sequences, sending, tracking, and reply detection — but does not include LinkedIn or phone automation, which require the Multichannel plan at $89/user/month.

03 Does Reply.io have a free plan?

Reply.io does not offer a permanent free plan. A 14-day free trial is available, though users have noted that sending volume is restricted during the trial period, which can limit how thoroughly the platform can be evaluated before purchasing.

04 What does the Multichannel plan include over Email Volume?

The Multichannel plan at $89/user/month adds LinkedIn automation, calling steps, and additional data credits on top of everything in the Email Volume plan. It's the minimum plan required for outreach sequences that go beyond email.

05 What is the AI SDR plan and how much does it cost?

The AI SDR plan costs $139/user/month (annual billing) and builds on the Multichannel plan by adding AI-powered prospecting, automated targeting, and AI-generated personalized messaging. It is distinct from Reply.io's standalone Jason AI product, which is priced separately.

06 How does Reply.io pricing compare to alternatives?

Reply.io's Email Volume plan at $49/user/month sits in a competitive range for sales engagement tools. Comparable platforms like Outreach and Salesloft are generally higher-priced and aimed at enterprise teams, while tools like Instantly and Lemlist offer lower entry points but with more limited feature sets. Reply.io's $89/user/month Multichannel plan is a common comparison point for teams evaluating multi-channel sequencing options.

07 Is Reply.io's free trial actually free?

The 14-day trial is advertised as free, but multiple users report it is misleading. Multichannel features — LinkedIn automation and multi-channel sequences — are exclusively available on the paid Multichannel plan ($89/month) and cannot be evaluated without paying. If multichannel is your use case, you will need to purchase a plan to test it, and Reply.io's refund policy is a blanket refusal.

08 Does Reply.io include email warm-up?

No. Reply.io does not include email domain or inbox warm-up in any plan. Users must separately subscribe to Mailtoaster — a service owned by the same founder — at approximately $29/month. Without warm-up, cold email deliverability from new domains will be poor. This additional cost is not disclosed prominently at signup.

09 How do I cancel Reply.io without being auto-renewed?

Users report that vague cancellation requests are ignored. To avoid auto-renewal, you must use the explicit phrase 'non-renewal' in writing. Even then, at least one user reports being charged two years after cancellation. Document all cancellation communications and monitor your billing statements after cancelling.

10 How many contacts or emails does the base plan include?

At least one user reports the base paid plan included only 50 contacts/emails per month — inadequate for serious prospecting. Additional contacts cost extra. Confirm the exact contact and email sending limits before subscribing, and get the per-contact overage cost in writing.

11 What is the difference between the Email Volume and Multichannel plans?

The Email Volume plan ($49/month) covers email-only outreach sequences. The Multichannel plan ($89/month) adds LinkedIn automation and multi-channel sequences. The AI SDR plan ($139/month) includes AI-powered outreach generation features. The Agency plan ($166/month) is designed for agencies managing multiple client accounts.

12 How well does Reply.io integrate with HubSpot?

Integration with HubSpot is not native or fully bi-directional. At least one user describes it as slow and frustrating, noting it 'takes time' to sync and that complex problems are difficult to resolve through support. Teams relying heavily on HubSpot for CRM data should validate the integration thoroughly before committing.

13 How reliable is Reply.io's sending schedule?

Multiple users report unreliable sequence timing — emails and tasks executing at random intervals rather than the configured schedule. One reviewer noted sequences with tasks set 3 days apart would execute inconsistently, with some contacts receiving long delays between steps. This is a frequently cited complaint alongside general platform bugs.

14 What outreach channels does Reply.io support?

Reply.io supports multichannel outreach including email, LinkedIn automation, WhatsApp, and calls. Email-only automation is available on the Email Volume plan ($49/month). Multichannel sequences — combining LinkedIn, WhatsApp, calls, and email — require the Multichannel plan ($89/month) or higher.

15 Is Reply.io good for agencies?

Reply.io offers a dedicated Agency plan at $166/month designed for teams managing outreach across multiple client accounts. Multiple users on Trustpilot, including recruitment agency owners, report using Reply.io as their core outreach platform for client work.

Is this pricing incorrect? — we'll verify and update it.