Reply.io Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Reply.io costs $49/user/month for Email Volume. Plans range from $49 to $166/user/month.
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Is Reply.io a fit?
Derived from this product's own pricing and contract record — not a review.
Best for
- Solo reps and small teams focused on email-only outreach
- Sales teams running outreach across email, LinkedIn, and calls
- Teams that want AI-driven prospecting and outreach automation
- Agencies managing outreach campaigns across multiple client accounts
Not a fit if
- Your budget cannot absorb renewal increases — $40/user/month.
All Reply.io Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Email Volume | $49 /user/month | Not published | Solo reps and small teams focused on email-only outreach |
| Verified pricing · last checked August 2026 · 1 source
Get this price at Reply.io →
| |||
| What's included at Email Volume Best for: Solo reps and small teams focused on email-only outreach
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| Multichannel | $89 /user/month | Not published | Sales teams running outreach across email, LinkedIn, and calls |
| Verified pricing · last checked August 2026 · 1 source
Get this price at Reply.io →
| |||
| What's included at Multichannel Best for: Sales teams running outreach across email, LinkedIn, and calls
| |||
| AI SDR | $139 /user/month | Not published | Teams that want AI-driven prospecting and outreach automation |
| Verified pricing · last checked August 2026 · 1 source
Get this price at Reply.io →
| |||
| What's included at AI SDR Best for: Teams that want AI-driven prospecting and outreach automation
| |||
| Agency | $166 /month | Not published | Agencies managing outreach campaigns across multiple client accounts |
| Verified pricing · last checked August 2026 · 1 source
Get this price at Reply.io →
| |||
| What's included at Agency Best for: Agencies managing outreach campaigns across multiple client accounts
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View all features by plan (compare side-by-side)
Email Volume
- Email sequences and automation
- Email sending and open tracking
- Basic analytics and reporting
- Reply detection and follow-up triggers
Multichannel
- All Email Volume features
- LinkedIn and call step automation
- Multiple mailbox support
- Data credits for contact enrichment
- AI-assisted sequence building
AI SDR
- All Multichannel features
- AI sales development representative
- Automated prospect research and targeting
- AI-generated personalized messaging
- Advanced workflow automation
Agency
- Multi-client account management
- White-label reporting options
- Client-level campaign isolation
- Agency billing and admin controls
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What does Reply.io actually cost you?
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List price by tier (annualized, per seat)
Per-seat list price across Reply.io's plans, annualized. Custom-priced tiers show a hatched bar.
Reply.io costs $49 to $166 per user/month as of September 2026, with 4 plans available. Plans: Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month, and Agency at $166/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Start Reply.io Free Trial — 14 DaysUse the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Reply.io offers 4 pricing tiers: Email Volume, Multichannel, AI SDR, Agency. Paid plans include Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month. The Multichannel plan is sales teams running outreach across email, linkedin, and calls.
Compared to other sales engagement software, Reply.io is positioned at the mid-market price point.
- 7 documented hidden costs beyond list price
- Contracts auto-renew — Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored
How much does Reply.io cost?
Reply.io Pricing Overview
Reply.io has 4 pricing plans ranging from $49 to $166/user/month. The Email Volume plan costs $49/user/month, best for solo reps and small teams focused on email-only outreach. The Multichannel plan costs $89/user/month, best for sales teams running outreach across email, linkedin, and calls. The AI SDR plan costs $139/user/month, best for teams that want ai-driven prospecting and outreach automation. The Agency plan costs $166/user/month, best for agencies managing outreach campaigns across multiple client accounts.
Reply.io contracts auto-renew, with a Annual (aggressively upsold over monthly) minimum commitment.
There are at least 7 documented hidden costs beyond Reply.io's list price, including implementation, training, and add-on fees.
This pricing was last verified in August 31, 2026 from 1 independent source.
Reply.io pricing runs from $49 to $166 per user/month (billed annually) as of 2026, across four plans: Email Volume, Multichannel, AI SDR, and Agency.
The entry-level Email Volume plan at $49/user/month covers email sequences, tracking, and basic automation. Teams that need LinkedIn and calling steps can step up to Multichannel at $89/user/month. The AI SDR plan at $139/user/month adds an AI-driven prospecting layer on top of the full multichannel toolkit. Agencies managing multiple client accounts have a flat $166/month Agency plan.
All plans are priced on an annual billing basis. Reply.io also offers a 14-day trial, though users report that sending limits during the trial restrict a full evaluation of the platform.
How Reply.io Pricing Compares
Compare Reply.io pricing against top alternatives in Sales Engagement.
Compare Reply.io vs Alternatives
Before committing to Reply.io, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Reply.io
Reply.io Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A single sales rep using the Email Volume plan for cold email sequences, plus Mailtoaster for domain warm-up (required add-on).
Sales team requiring LinkedIn + email multi-channel sequences on the Multichannel plan, plus mandatory Mailtoaster warm-up per seat.
Team leveraging Reply.io's AI SDR features for automated outreach, with Mailtoaster warm-up required.
Agency using the Agency plan to run outreach campaigns across multiple client accounts, plus Mailtoaster.
Teams leveraging Reply.io's AI SDR capabilities for automated, intelligent outreach, follow-up sequences, and AI-driven personalization.
Current tier data + Trustpilot (Mailtoaster $29/month)
How Reply.io Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Reply.io | $49/user/month | $166/user/month |
| Apollo | Free | $119/month |
| Cargo | Free | $3000/month |
| Groove | Custom | Custom |
| Kixie | Custom | Custom |
| Lemlist | $69/month | $109/month |
Detailed pricing comparisons:
Reply.io Contract Terms
Reply.io contracts auto-renew. Changes require Must use the exact phrase 'non-renewal'; general cancellation requests are reportedly ignored. These terms are sourced from verified buyer experiences.
No source data on downgrading between plans
How to Negotiate Reply.io Pricing
Reply.io contracts are negotiable. These 9 tactics are sourced from real buyer experiences and procurement specialists.
If your team primarily uses email outreach, start with the $49/user/month Email Volume plan rather than jumping to Multichannel. Only upgrade when you have evidence that LinkedIn or phone sequences will improve conversion rates.
Reddit discussions comparing Reply.io plansReply.io sales reps aggressively push annual contracts. Begin on a monthly plan to fully evaluate the platform before committing. The strict no-refund policy means any dissatisfaction after paying annually results in a complete loss of remaining months.
Trustpilot reviewsContact Reply.io sales for teams of 5+ users to negotiate volume discounts. Annual commitments for larger teams can yield 10-20% savings over monthly billing.
Reply.io pricing page offers custom quotes for larger teamsAt $500/month, the AI SDR plan costs the same as roughly 5.6 Email Volume seats. Compare the output of the AI SDR against hiring additional human SDRs to determine which delivers better ROI for your pipeline.
Cost comparison analysis of Reply.io plansThe base Email Volume plan ($49/month) reportedly includes only 50 contacts/emails per month. Before signing, get the exact contact allowance and per-contact overage cost in writing. Request a higher baseline contact limit as a condition of signing an annual deal.
Trustpilot reviewsUsers report unauthorized LinkedIn subscription charges appearing on invoices without consent. Before signing, negotiate a contractual clause requiring explicit written approval before any new line items or add-ons are billed.
Trustpilot reviewsReviewers frequently cite Instantly.ai as a simpler, lower-cost alternative. Mentioning you are actively evaluating Instantly or Lemlist during negotiation may unlock a trial extension, contact limit increase, or introductory discount to win the deal.
Trustpilot reviewsEmail warm-up via Mailtoaster (owned by the same founder) is a de-facto required add-on not included in any plan. When negotiating, ask for Mailtoaster to be bundled into the package price or provided at a meaningful discount, since it is a prerequisite for effective deliverability.
Trustpilot reviewsReply.io's default refund policy is a blanket refusal, even for service never used. Before paying — especially for annual plans — request a written commitment specifying refund conditions for genuine non-use scenarios, or negotiate a 30-day satisfaction window.
Trustpilot reviewsReply.io Price History
Pricing changes CostBench has tracked for Reply.io, verified across 2 snapshots going back to 2026Q1.
-
Reply.io price decrease
Highest tier decreased from $500 to $166/month
-66.8% -
Reply.io AI SDR decrease
AI SDR tier decreased from $500 to $139/month
-72.2% -
Reply.io Agency decrease
Agency tier decreased from $210 to $166/month
-21%
Price decreased 10% over 0.5 years
View Reply.io's full price history →
Reply.io Pricing FAQ
01 How much does Reply.io cost?
Reply.io plans start at $49/user/month for Email Volume and go up to $166/month for the Agency plan (annual billing). The four standard plans are: Email Volume at $49/user/month, Multichannel at $89/user/month, AI SDR at $139/user/month, and Agency at $166/month.
02 What is the cheapest Reply.io plan?
The Email Volume plan is the lowest-cost option at $49/user/month (billed annually). It covers email sequences, sending, tracking, and reply detection — but does not include LinkedIn or phone automation, which require the Multichannel plan at $89/user/month.
03 Does Reply.io have a free plan?
Reply.io does not offer a permanent free plan. A 14-day free trial is available, though users have noted that sending volume is restricted during the trial period, which can limit how thoroughly the platform can be evaluated before purchasing.
04 What does the Multichannel plan include over Email Volume?
The Multichannel plan at $89/user/month adds LinkedIn automation, calling steps, and additional data credits on top of everything in the Email Volume plan. It's the minimum plan required for outreach sequences that go beyond email.
05 What is the AI SDR plan and how much does it cost?
The AI SDR plan costs $139/user/month (annual billing) and builds on the Multichannel plan by adding AI-powered prospecting, automated targeting, and AI-generated personalized messaging. It is distinct from Reply.io's standalone Jason AI product, which is priced separately.
06 How does Reply.io pricing compare to alternatives?
Reply.io's Email Volume plan at $49/user/month sits in a competitive range for sales engagement tools. Comparable platforms like Outreach and Salesloft are generally higher-priced and aimed at enterprise teams, while tools like Instantly and Lemlist offer lower entry points but with more limited feature sets. Reply.io's $89/user/month Multichannel plan is a common comparison point for teams evaluating multi-channel sequencing options.
07 Is Reply.io's free trial actually free?
The 14-day trial is advertised as free, but multiple users report it is misleading. Multichannel features — LinkedIn automation and multi-channel sequences — are exclusively available on the paid Multichannel plan ($89/month) and cannot be evaluated without paying. If multichannel is your use case, you will need to purchase a plan to test it, and Reply.io's refund policy is a blanket refusal.
08 Does Reply.io include email warm-up?
No. Reply.io does not include email domain or inbox warm-up in any plan. Users must separately subscribe to Mailtoaster — a service owned by the same founder — at approximately $29/month. Without warm-up, cold email deliverability from new domains will be poor. This additional cost is not disclosed prominently at signup.
09 How do I cancel Reply.io without being auto-renewed?
Users report that vague cancellation requests are ignored. To avoid auto-renewal, you must use the explicit phrase 'non-renewal' in writing. Even then, at least one user reports being charged two years after cancellation. Document all cancellation communications and monitor your billing statements after cancelling.
10 How many contacts or emails does the base plan include?
At least one user reports the base paid plan included only 50 contacts/emails per month — inadequate for serious prospecting. Additional contacts cost extra. Confirm the exact contact and email sending limits before subscribing, and get the per-contact overage cost in writing.
11 What is the difference between the Email Volume and Multichannel plans?
The Email Volume plan ($49/month) covers email-only outreach sequences. The Multichannel plan ($89/month) adds LinkedIn automation and multi-channel sequences. The AI SDR plan ($139/month) includes AI-powered outreach generation features. The Agency plan ($166/month) is designed for agencies managing multiple client accounts.
12 How well does Reply.io integrate with HubSpot?
Integration with HubSpot is not native or fully bi-directional. At least one user describes it as slow and frustrating, noting it 'takes time' to sync and that complex problems are difficult to resolve through support. Teams relying heavily on HubSpot for CRM data should validate the integration thoroughly before committing.
13 How reliable is Reply.io's sending schedule?
Multiple users report unreliable sequence timing — emails and tasks executing at random intervals rather than the configured schedule. One reviewer noted sequences with tasks set 3 days apart would execute inconsistently, with some contacts receiving long delays between steps. This is a frequently cited complaint alongside general platform bugs.
14 What outreach channels does Reply.io support?
Reply.io supports multichannel outreach including email, LinkedIn automation, WhatsApp, and calls. Email-only automation is available on the Email Volume plan ($49/month). Multichannel sequences — combining LinkedIn, WhatsApp, calls, and email — require the Multichannel plan ($89/month) or higher.
15 Is Reply.io good for agencies?
Reply.io offers a dedicated Agency plan at $166/month designed for teams managing outreach across multiple client accounts. Multiple users on Trustpilot, including recruitment agency owners, report using Reply.io as their core outreach platform for client work.
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