Zoho CRM vs Keap Pricing (2026)
Compare / Zoho CRM vs Keap
Shortlist
Team size
25 seats

Zoho CRM vs Keap

CRM pricing comparison · 2026

Zoho CRM pricing ranges from $0–$40/user/month, while Keap ranges from $299–$299/month. Zoho CRM is typically 93% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Zoho pricing
Free plan limits → Discount programs →
Visit Keap pricing
Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · CRM
Side-by-side · live
Zoho CRM
Zoho CRM pricing ranges from free to $52 per user per month as of March 2026.
verified 7d ago
$540 $1.2K
View pricing →
Keap
Keap is a CRM and marketing automation platform built for small businesses, combining cont
verified 19d ago
$540 $1.2K
View pricing →
Verdict · Vendr median · year 1
Zoho saves $642 vs Keap · 25 seats
Cheapest $540
Spread 54%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$6.9K/yr
year 1 license · $23/seat
Keap
$90K/yr
year 1 license · $299/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$540/yr
Vendr · n=125
Median annual
$1.2K/yr
Vendr · n=66
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 16 sourced facts
11 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 1w ago
Confidence High confidence
Sources 19 sourced facts
12 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Duplicate Billing on Multiple Subscriptions
    100-300% of expected license costs
    1 source
  • Per-Company Pricing for Multi-Entity Businesses
    200-500% of single-entity cost
    1 source
  • Unexpected Auto-Renewal Charges
    $35-$450/year in unexpected renewals
    3 sources
  • Premium Support Required for Phone Access
    10-20% of license costs
    2 sources
  • Zoho One Bundle Lock-In and Seat Traps
    $450+/month for unexpected multi-user minimums
    2 sources
5 documented
  • Forced Extra Month on Cancellation
    $299
    2 sources
  • Additional User Costs
    $30/user/month
    1 source
  • Contact List Overage Charges
    200-300% increase
    1 source
  • Unauthorized Auto-Upgrades
    Variable
    1 source
  • Setup and Onboarding Fees
    $1,000-$5,000
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Zoho
Keap
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; cancellation process is reportedly difficult to find
10 days before renewal
Commitment
Annual (billed annually for discounted rates)
1 month
Price escalation
No published schedule; users report charges continuing after cancellation attempts
Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Can downgrade
✓ Yes
No
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.6out of 5 (1,021)
Trustpilot
1.7out of 5 (24)
Best for
Home businesses and testing
Watch out
Extremely difficult cancellation process with no refund policy
TrustRadius
6.7out of 5 (384)
Trustpilot
1.2out of 5 (491)
G2
3.8out of 5 (13)
Watch out
Extremely difficult cancellation process requiring live conversation with sales rep
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Zoho pricing
Free plan limits → Discount programs →
Visit Keap pricing
Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
CRM

Zoho CRM

$0–$40
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
CRM

Keap

$299–$299
/month
1 plan
Full pricing breakdown →

Zoho CRM and Keap both operate in the crm category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Zoho CRM Keap
Free Free /user/month $299 /month
Standard $14 /user/month —
Professional $23 /user/month —
Enterprise $40 /user/month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Zoho CRM

5 scenarios
$230/month ($2,760/year)
10-Person Sales Team
$1,200/month ($14,400/year including 20% support premium)
25-Person Enterprise Team
$0/year
Small Team (3 users) on Free Plan
See all 5 scenarios →

Keap

9 scenarios
$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
See all 9 scenarios →

Market Intelligence

Zoho CRM

Median annual cost
$540
Based on
125 deals

Keap

Median annual cost
$1,182
Based on
66 deals

What Users Say

Zoho CRM

Trustpilot
1.7out of 5 (24)
TrustRadius
8.6out of 10 (1,021)
Top complaints
  • Extremely difficult cancellation process with no refund policy
  • Auto-renewal charges after explicit cancellation requests
  • Poor customer support with long response times and no phone access on standard plans

Keap

G2
3.8out of 5 (13)
Trustpilot
1.2out of 5 (491)
TrustRadius
6.7out of 10 (384)
Capterra
4.1out of 5 (1,297)
Top complaints
  • Extremely difficult cancellation process requiring live conversation with sales rep
  • Significant price increases (70% in 12-15 months) without corresponding feature improvements
  • Poor customer service and unresponsive account managers

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Zoho CRM 6 hidden costs

high
Duplicate Billing on Multiple Subscriptions 100-300% of expected license costs
high
Per-Company Pricing for Multi-Entity Businesses 200-500% of single-entity cost
critical
Unexpected Auto-Renewal Charges $35-$450/year in unexpected renewals
high
Premium Support Required for Phone Access 10-20% of license costs
high
Zoho One Bundle Lock-In and Seat Traps $450+/month for unexpected multi-user minimums
See all Zoho CRM hidden costs →

Keap 8 hidden costs

high
Forced Extra Month on Cancellation $299
medium
Additional User Costs $30/user/month
high
Contact List Overage Charges 200-300% increase
critical
Unauthorized Auto-Upgrades Variable
medium
Setup and Onboarding Fees $1,000-$5,000
See all Keap hidden costs →

Contract Terms

Term Zoho CRM Keap
Auto-renewal Yes Yes
Cancellation Must cancel before renewal date; cancellation process is reportedly difficult to find 10 days before renewal
Minimum commitment Annual (billed annually for discounted rates) 1 month
Price escalation No published schedule; users report charges continuing after cancellation attempts Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Can downgrade Yes No

Continue researching

Zoho CRM

Keap

Related Comparisons