Zoho CRM vs Keap
CRM pricing comparison · 2026
Zoho CRM pricing ranges from $0–$52/user/month, while Keap ranges from $299–$299/month. Zoho CRM is typically 92% more affordable, though your actual cost depends on tier and team size.
Zoho CRM
Zoho CRM pricing ranges from free to $52 per user per month as of March 2026.
verified 27d ago
$540
$1.2K
Keap
Keap is a CRM and marketing automation platform built for small businesses, combining cont
verified 27d ago
$540
$1.2K
Verdict · Vendr median · year 1
Zoho
saves
$642
vs
Keap
· 25 seats
Cheapest
$540
Spread
54%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$6.9K/yr
year 1 license · $23/seat
Keap
$90K/yr
year 1 license · $299/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$540/yr
Vendr · n=125
Median annual
$1.2K/yr
Vendr · n=66
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
Sources
19 sourced facts
12 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Zoho CRM and Keap both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Zoho CRM | Keap |
|---|---|---|
| Free | Free /user/month | $299 /month |
| Standard | $14 /user/month | — |
| Professional | $23 /user/month | — |
| Enterprise | $40 /user/month | — |
| Ultimate | $52 /user/month | — |
| Team Users | $9 /team_user/month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Zoho CRM
2 scenarios$230/month ($2,760/year)
10-Person Sales Team
$1,200/month ($14,400/year including 20% support premium)
25-Person Enterprise Team
Keap
9 scenarios$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
Market Intelligence
Zoho CRM
- Median annual cost
- $540
- Based on
- 125 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals