AppFolio vs Guesty Pricing | Costbench
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25 seats

AppFolio vs Guesty

Property Management pricing comparison · 2026

AppFolio pricing ranges from $1.4–$5/unit/month, while Guesty ranges from $9–$29/listing/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit AppFolio pricing
Discount programs →
Visit Guesty pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Property Management
Side-by-side · live
AppFolio
AppFolio pricing starts at $1.
verified 27d ago
$400 $599
View pricing →
Guesty
Guesty Lite pricing starts at $9/listing/month (pay-as-you-grow, plus 1% per reservation),
verified 27d ago
$400 $599
View pricing →
Verdict · Vendr median · year 1
Guesty saves $199 vs AppFolio · 25 seats
Cheapest $400
Spread 33%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Plus
$900/yr
year 1 license · $3/seat
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$599/yr
Vendr · n=44
↓ Lowest median
Median annual
$400/yr
Vendr · n=12
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 10 sourced facts
8 hidden-cost · 1 contract · Vendr median
Last verified 3w ago
Confidence Limited confidence
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • Online Payment Processing Fees
    $1/unit/month or $2.49/resident transaction
    2 sources
  • Onboarding and Setup Fees
    $400-$1,000
    3 sources
  • Minimum Monthly Fee Regardless of Unit Count
    $280/month minimum
    3 sources
5 documented
  • Smart Lock Code Generation Fee
    $1-$5/month
    1 source
  • Onboarding and Setup Costs
    $150-$2,000
    3 sources
  • Accounting Module Add-On
    $5-$10/month
    1 source
  • Pro Tier Minimum Commitment
    $2,000 + $120/month minimum
    1 source
  • Third-Party Pricing Tool Required
    $20-$40/month per property
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

AppFolio
Guesty
Auto-renewal
—
—
Cancellation
—
—
Commitment
—
Guesty Pro requires minimum 2 listings
Price escalation
No published schedule, but pricing structure has changed over time with new fees added for previously included services like ACH payments
Guesty have just gotten ridiculous with their pricing over the years. When I started off I used them and then discovered HostAway when I was 150 properties in. their pricing model had changed to a % of revenue, which was just not feasible for me.
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Small to mid-size property portfolios needing basic management features
Watch out
Minimum monthly fees make it too expensive for small portfolios
Trustpilot
4/5 (500)
G2
4.5/5 (42)
Best for
New hosts testing Guesty with 1-3 listings at minimal upfront cost; suitable when occupancy is low
Watch out
Software makes unauthorized changes to listings causing occupancy drops
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit AppFolio pricing
Discount programs →
Visit Guesty pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Option A

AppFolio

$1.4–$5
/unit/month
3 plans
Full pricing breakdown →
VS
Option B

Guesty

$9–$29
/listing/month
5 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — AppFolio uses Per-seat subscription pricing while Guesty uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Per-seat subscription

AppFolio

$1.4–$5 / unit/month
See full AppFolio pricing →
vs

Guesty

$9–$29 / listing/month
See full Guesty pricing →

Plan-by-Plan Pricing

Plan AppFolio Guesty
Core $1.40 /unit/month $9 /listing/month
Plus $3 /unit/month $20 /listing/month
Max $5 /unit/month $29 /listing/month
Pro — Custom
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

AppFolio

5 scenarios
$70/month (50 units × $1.40/unit, Core plan)
$300/month (100 units × $3/unit, Plus plan)
$280/month (200 units × $1.40/unit, Core plan)
See all 5 scenarios →

Guesty

3 scenarios
$40/month ($20/listing x 2, billed annually as $480/year)
Solo Host — 2 Listings (Annual Plan)
$27/month
Solo Host — 3 Listings (Pay-As-You-Grow)
base + ~$22.50/month in reservation fees = ~$50/month total
$87/month ($29/listing x 3)
Max Lite — 3 Listings (Monthly Plan)

Market Intelligence

AppFolio

Median annual cost
$599
Based on
44 deals

Guesty

Median annual cost
$400
Based on
12 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

AppFolio 3 hidden costs

high
Online Payment Processing Fees $1/unit/month or $2.49/resident transaction
medium
Onboarding and Setup Fees $400-$1,000
high
Minimum Monthly Fee Regardless of Unit Count $280/month minimum
See all AppFolio hidden costs →

Guesty 5 hidden costs

medium
Smart Lock Code Generation Fee $1-$5/month
high
Onboarding and Setup Costs $150-$2,000
low
Accounting Module Add-On $5-$10/month
high
Pro Tier Minimum Commitment $2,000 + $120/month minimum
medium
Third-Party Pricing Tool Required $20-$40/month per property
See all Guesty hidden costs →

Contract Terms

Term AppFolio Guesty
Auto-renewal — —
Cancellation — —
Minimum commitment — Guesty Pro requires minimum 2 listings
Price escalation No published schedule, but pricing structure has changed over time with new fees added for previously included services like ACH payments Guesty have just gotten ridiculous with their pricing over the years. When I started off I used them and then discovered HostAway when I was 150 properties in. their pricing model had changed to a % of revenue, which was just not feasible for me.

Continue researching

AppFolio

Guesty

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