Clari vs Clay
AI Sales Tools pricing comparison · 2026
Clari pricing ranges from $60–$160/user/month, while Clay ranges from $0–$800/month. Clari is typically 71% more affordable, though your actual cost depends on tier and team size.
Clari
Clari is an AI-powered Revenue Orchestration Platform that helps B2B companies manage thei
verified 27d ago
$500
$1.0K
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 27d ago
$500
$1.0K
Verdict · Vendr median · year 1
Clari
saves
$500
vs
Clay
· 25 seats
Cheapest
$500
Spread
50%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Clari Copilot - Growth
$18K/yr
year 1 license · $60/seat
Explorer
$105K/yr
year 1 license · $349/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$500/yr
Vendr · n=7 · limited data
Median annual
$1.0K/yr
Vendr · n=175
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
3 sourced facts
1 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Clari and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Clari | Clay |
|---|---|---|
| Clari Core (Forecasting & Pipeline) | $120 /month | Free /month |
| Clari Copilot - Growth | $60 /month | $149 /month |
| Clari Copilot - Accelerator | $90 /month | $349 /month |
| Clari Copilot - Enterprise | $160 /month | $800 /month |
| Groove by Clari - Sales Engagement | $100 /month | Custom |
| Business Plan (Full Platform) | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Clari
4 scenarios$60/month
Starter Setup
$100/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Clay
3 scenarios$149
Solo SDR or Small Team (Basic Enrichment)
$200/month - Starter plan at $149/month ($134 annually) provides 2,000 credits, sufficient for approximately 165-250 fully enriched contacts per month (at 8-12 credits per contact). Budget an additional $30-50/month for credit top-ups during busy periods. Total annual cost: $1,600-$2,400. Best paired with a separate outreach tool like Instantly or Lemlist ($30-97/month).
$349
Growing GTM Team (High-Volume Enrichment)
$500/month - Explorer plan at $349/month ($314 annually) provides 10,000 credits, sufficient for approximately 830-1,250 enriched contacts per month. Webhook and email sequencing integrations enable automated workflows. Budget 20-30% additional for credit overages ($70-$105/month). Total annual cost: $4,200-$6,000. Note: CRM integration requires upgrading to Pro.
$800
Scaled RevOps Operation (Full Platform)
$1,200/month - Pro plan at $800/month ($720 annually) provides 50,000 credits with native Salesforce/HubSpot CRM integration and the best per-credit economics ($0.016/credit). Supports approximately 4,150-6,250 fully enriched contacts per month. Budget 20-30% for overages and external API costs. Total annual cost: $8,640-$14,400+. Enterprise contracts (median $30,400/year per Vendr) add SSO, Snowflake, and dedicated support.
Market Intelligence
Clari
- Median annual cost
- $500
- Based on
- 7 deals
Clay
- Median annual cost
- $1,000
- Based on
- 175 deals