Gong vs Clay
AI Sales Tools pricing comparison · 2026
Gong pricing ranges from $108–$250/user/month, while Clay ranges from $0–$800/month. Gong is typically 50% more affordable, though your actual cost depends on tier and team size.
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 27d ago
$375
$1.0K
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 27d ago
$375
$1.0K
Verdict · Vendr median · year 1
Gong
saves
$625
vs
Clay
· 25 seats
Cheapest
$375
Spread
63%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Explorer
$105K/yr
year 1 license · $349/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
Median annual
$1.0K/yr
Vendr · n=175
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
1 sourced fact
Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Gong and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Gong | Clay |
|---|---|---|
| Foundation (Core) | Custom | Free /month |
| Bundled (Core + Engage + Forecast) | Custom | $149 /month |
| Enterprise | Custom | $349 /month |
| Pro | — | $800 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Clay
3 scenarios$149
Solo SDR or Small Team (Basic Enrichment)
$200/month - Starter plan at $149/month ($134 annually) provides 2,000 credits, sufficient for approximately 165-250 fully enriched contacts per month (at 8-12 credits per contact). Budget an additional $30-50/month for credit top-ups during busy periods. Total annual cost: $1,600-$2,400. Best paired with a separate outreach tool like Instantly or Lemlist ($30-97/month).
$349
Growing GTM Team (High-Volume Enrichment)
$500/month - Explorer plan at $349/month ($314 annually) provides 10,000 credits, sufficient for approximately 830-1,250 enriched contacts per month. Webhook and email sequencing integrations enable automated workflows. Budget 20-30% additional for credit overages ($70-$105/month). Total annual cost: $4,200-$6,000. Note: CRM integration requires upgrading to Pro.
$800
Scaled RevOps Operation (Full Platform)
$1,200/month - Pro plan at $800/month ($720 annually) provides 50,000 credits with native Salesforce/HubSpot CRM integration and the best per-credit economics ($0.016/credit). Supports approximately 4,150-6,250 fully enriched contacts per month. Budget 20-30% for overages and external API costs. Total annual cost: $8,640-$14,400+. Enterprise contracts (median $30,400/year per Vendr) add SSO, Snowflake, and dedicated support.
Market Intelligence
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Clay
- Median annual cost
- $1,000
- Based on
- 175 deals