Pipedrive vs Keap
CRM pricing comparison · 2026
Pipedrive pricing ranges from $14–$89/user/month, while Keap ranges from $299–$299/month. Pipedrive is typically 84% more affordable, though your actual cost depends on tier and team size.
Pipedrive
Pipedrive is a sales-focused CRM built by salespeople, for salespeople.
verified 27d ago
$800
$1.2K
Keap
Keap is a CRM and marketing automation platform built for small businesses, combining cont
verified 27d ago
$800
$1.2K
Verdict · Vendr median · year 1
Pipedrive
saves
$382
vs
Keap
· 25 seats
Cheapest
$800
Spread
32%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$10K/yr
year 1 license · $34/seat
Keap
$90K/yr
year 1 license · $299/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$800/yr
Vendr · n=67
Median annual
$1.2K/yr
Vendr · n=66
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
11 sourced facts
7 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
Sources
19 sourced facts
12 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Pipedrive
Keap
Auto-renewal
Yes
Yes
Cancellation
—
10 days before renewal
Commitment
—
1 month
Price escalation
—
Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Can downgrade
—
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Pipedrive and Keap both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pipedrive | Keap |
|---|---|---|
| Lite | $19 /user/month | $299 /month |
| Growth | $34 /user/month | — |
| Premium | $64 /user/month | — |
| Ultimate | $89 /user/month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pipedrive
6 scenarios$343/month ($4,116/year)
7-User Team with 100K Contacts
$343 for users (7 x $49). Contact storage is unlimited on all plans, so 100K contacts costs the same as 1K contacts.
$555/month ($6,660/year)
10-Person Sales Team
$490 for users (10 x $49) + $32.50 LeadBooster + $32.50 Smart Docs
$2,046/month ($24,552/year)
30-Person Company
$1,920 for users (30 x $64) + $32.50 LeadBooster + $41 Web Visitors + $13.33 Campaigns + $32.50 Smart Docs + $6.70 Projects
Keap
9 scenarios$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
Market Intelligence
Pipedrive
- Median annual cost
- $800
- Based on
- 67 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Contract Terms
| Term | Pipedrive | Keap |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 10 days before renewal |
| Minimum commitment | — | 1 month |
| Price escalation | — | Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years. |
| Can downgrade | — | No |