Pipedrive vs Keap Pricing (2026)
Compare / Pipedrive vs Keap
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Team size
25 seats

Pipedrive vs Keap

CRM pricing comparison · 2026

Pipedrive pricing ranges from $14–$79/user/month, while Keap ranges from $299–$299/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Pipedrive pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Keap pricing
Discount programs →
Affiliate partner — does not affect ranking.
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2 products · CRM
Side-by-side · live
Pipedrive
Pipedrive costs $14 to $79 per user per month when billed annually, across four plans: Lit
verified 6w ago
$800 $1.2K
View pricing →
Keap
Keap is a CRM and marketing automation platform built for small businesses, combining cont
verified 19d ago
$800 $1.2K
View pricing →
Verdict · Vendr median · year 1
Pipedrive saves $382 vs Keap · 25 seats
Cheapest $800
Spread 32%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$12K/yr
year 1 license · $39/seat
Keap
$90K/yr
year 1 license · $299/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$800/yr
Vendr · n=67
Median annual
$1.2K/yr
Vendr · n=66
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 19 sourced facts
12 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • API Token/Rate Limits Charged Separately
    $25-$49/user/month (plan upgrade required)
    1 source
  • Deceptive Cancellation Process Leading to Unexpected Charges
    $14-$79/user/month (one additional billing cycle or more)
    3 sources
  • Paid Implementation Services Underdeliver
    $500-$2,500 (implementation service fees)
    2 sources
  • Retroactive Lead/Record Limits After Data Import
    5-10x current plan cost (upgrade to remove limits)
    1 source
  • Seat Removal and Billing Confusion
    $14-$79/user/month per unremoved seat
    1 source
5 documented
  • Forced Extra Month on Cancellation
    $299
    2 sources
  • Additional User Costs
    $30/user/month
    1 source
  • Contact List Overage Charges
    200-300% increase
    1 source
  • Unauthorized Auto-Upgrades
    Variable
    1 source
  • Setup and Onboarding Fees
    $1,000-$5,000
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Pipedrive
Keap
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; cancellation process is reported as confusing and prone to billing users an extra cycle
10 days before renewal
Commitment
✓ Monthly or annual depending on plan chosen
1 month
Price escalation
Users report consistent price increases year over year with features being pushed to higher tiers
Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Can downgrade
—
No
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.7out of 5 (4)
Trustpilot
2.5out of 5 (23)
G2
4.3out of 5
Best for
Small sales teams needing essential pipeline tracking and basic integrations.
Watch out
Confusing and deceptive cancellation process leading to unexpected charges
TrustRadius
6.7out of 5 (384)
Trustpilot
1.2out of 5 (491)
G2
3.8out of 5 (13)
Watch out
Extremely difficult cancellation process requiring live conversation with sales rep
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Pipedrive pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Keap pricing
Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
CRM

Pipedrive

$14–$79
/user/month
4 plans
Full pricing breakdown →
VS
CRM

Keap

$299–$299
/month
1 plan
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Pipedrive uses pricing while Keap uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Pipedrive

$14–$79 / user/month
See full Pipedrive pricing →
vs
Per-seat subscription

Keap

$299–$299 / month
See full Keap pricing →

Pipedrive and Keap both operate in the crm category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Pipedrive Keap
Lite $14 /user/month (billed annually) $299 /month
Growth $39 /user/month (billed annually) —
Premium $49 /user/month (billed annually) —
Ultimate $79 /user/month (billed annually) —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Pipedrive

4 scenarios
$195/month ($2,340/year)
Small Sales Team (5 users) on Growth Plan
$245/month ($2,940/year)
Small Sales Team (5 users) on Premium Plan
$790/month ($9,480/year)
Growing Team (10 users) on Ultimate Plan
See all 4 scenarios →

Keap

9 scenarios
$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
See all 9 scenarios →

Market Intelligence

Pipedrive

Median annual cost
$800
Based on
67 deals

Keap

Median annual cost
$1,182
Based on
66 deals

What Users Say

Pipedrive

G2
4.3out of 5
Trustpilot
2.5out of 5 (23)
TrustRadius
7.7out of 10 (4)
Top complaints
  • Confusing and deceptive cancellation process leading to unexpected charges
  • Strict no-refund policy even for failed integrations or unused periods
  • API/token limits charged separately requiring plan upgrades to view basic data

Keap

G2
3.8out of 5 (13)
Trustpilot
1.2out of 5 (491)
TrustRadius
6.7out of 10 (384)
Capterra
4.1out of 5 (1,297)
Top complaints
  • Extremely difficult cancellation process requiring live conversation with sales rep
  • Significant price increases (70% in 12-15 months) without corresponding feature improvements
  • Poor customer service and unresponsive account managers

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Pipedrive 8 hidden costs

high
API Token/Rate Limits Charged Separately $25-$49/user/month (plan upgrade required)
critical
Deceptive Cancellation Process Leading to Unexpected Charges $14-$79/user/month (one additional billing cycle or more)
high
Paid Implementation Services Underdeliver $500-$2,500 (implementation service fees)
critical
Retroactive Lead/Record Limits After Data Import 5-10x current plan cost (upgrade to remove limits)
high
Seat Removal and Billing Confusion $14-$79/user/month per unremoved seat
See all Pipedrive hidden costs →

Keap 8 hidden costs

high
Forced Extra Month on Cancellation $299
medium
Additional User Costs $30/user/month
high
Contact List Overage Charges 200-300% increase
critical
Unauthorized Auto-Upgrades Variable
medium
Setup and Onboarding Fees $1,000-$5,000
See all Keap hidden costs →

Contract Terms

Term Pipedrive Keap
Auto-renewal Yes Yes
Cancellation Must cancel before renewal date; cancellation process is reported as confusing and prone to billing users an extra cycle 10 days before renewal
Minimum commitment Monthly or annual depending on plan chosen 1 month
Price escalation Users report consistent price increases year over year with features being pushed to higher tiers Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
Can downgrade — No

Continue researching

Pipedrive

Keap

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