Price checkPer seat
Lite$14/user/moGrowth$39/user/moPremium$49/user/mo
See all 4 plans

All Pipedrive Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Lite

  • Lead, calendar, and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding

Growth

  • All Lite features
  • Full email sync with tracking and templates
  • Automations and nurturing sequences
  • Subscription and forecast reports
  • Meeting scheduler and contacts timeline
  • Live chat support

Premium

  • All Growth features
  • LeadBooster (lead generation and routing)
  • AI-powered deal scoring and multi-email tools
  • Company data enrichment
  • Contracts and e-signatures
  • Enhanced team, report, and field customization

Ultimate

  • All Premium features
  • Advanced security rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support
  • Partnership discounts
Explore Pipedrive
Compare Pipedrive with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Pipedrive actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$350per month · $14/seat × 25seats
Year 1 license$4.2K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Pipedrive's plans, annualized. Custom-priced tiers show a hatched bar.

Lite$168/yr
Growth$468/yr
Premium$588/yr
Ultimate$948/yr
Real-world benchmark

Buyers actually pay a median of $800/yr for Pipedrive contracts (Vendr deal flow, n=67). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Pipedrive costs $14 to $79 per user/month as of July 2026, with 4 plans available. Plans: Lite at $14/user/month, Growth at $39/user/month, Premium at $49/user/month, and Ultimate at $79/user/month. The median contract is $800/year based on 67 verified purchases.

Explore Pipedrive

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Pipedrive offers 4 pricing tiers: Lite, Growth, Premium, Ultimate. Paid plans include Lite at $14/user/month (billed annually), Growth at $39/user/month (billed annually), Premium at $49/user/month (billed annually). The Growth plan is growing sales teams that need email automation, workflow rules, and revenue forecasting..

Compared to other crm software, Pipedrive is positioned at the budget-friendly price point.

  • Median contract: $800/yr from 67 purchases Precise
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — Must cancel before renewal date; cancellation process is reported as confusing and prone to billing users an extra cycle
  • G2 rating: 4.3 out of 5 (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Pipedrive cost?

Pipedrive pricing ranges from $14 to $79/user/month across 4 plans. Plans include Lite at $14/user/month, Growth at $39/user/month, Premium at $49/user/month, Ultimate at $79/user/month.

Pipedrive Pricing Overview

Pipedrive has 4 pricing plans ranging from $14 to $79/user/month. The Lite plan costs $14/user/month, best for small sales teams needing essential pipeline tracking and basic integrations.. The Growth plan costs $39/user/month, best for growing sales teams that need email automation, workflow rules, and revenue forecasting.. The Premium plan costs $49/user/month, best for mid-market sales teams needing lead routing, ai scoring, and granular team controls.. The Ultimate plan costs $79/user/month, best for enterprise sales teams requiring advanced security, data enrichment, and priority support..

Pipedrive contracts auto-renew, with a Monthly or annual depending on plan chosen minimum commitment.

The median Pipedrive customer pays $800/year based on 67 verified purchases.

There are at least 8 documented hidden costs beyond Pipedrive's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 9, 2026 from 1 independent source.

Explore Pipedrive
Pipedrive costs $14 to $79 per user per month when billed annually, across four plans: Lite ($14), Growth ($39), Premium ($49), and Ultimate ($79). Monthly billing runs higher — $24, $49, $79, and $99 respectively. There is no free plan, but a 14-day free trial is available on every tier.

Pipedrive is a sales-focused CRM built around visual pipeline management. Founded in 2010, it is used by over 100,000 companies and is designed to help sales teams track deals with minimal administrative overhead — in deliberate contrast to broader platforms like Salesforce or HubSpot.

The current four-plan structure (Lite, Growth, Premium, Ultimate) was introduced in 2025, replacing the previous five-plan lineup of Essential, Advanced, Professional, Power, and Enterprise. Premium now bundles LeadBooster, which was previously a paid add-on, making it a stronger mid-tier option for teams that need lead routing.

Pricing scales per user, so costs grow linearly with team size. A 10-person team on Growth pays $390/month ($4,680/year) on annual billing; the same team on Premium pays $490/month ($5,880/year). Add-ons such as Campaigns and Web Visitors are billed per company rather than per user, which benefits larger teams.

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How Pipedrive Pricing Compares

Compare Pipedrive pricing against top alternatives in CRM.

HubSpot CRM $0-150/user/mo Compare → Salesforce $25-500/user/mo Compare → Zoho CRM $14-52/user/mo Compare →

Compare Pipedrive vs Alternatives

Before committing to Pipedrive, compare pricing with these 3 alternatives in the same category.

VSHubSpot CRM
Free

Teams who need integrated marketing automation with their CRM

Full comparison
VSSalesforce
From $25/user/mo

Enterprise teams needing unlimited customization

Full comparison
VSZoho CRM
From $14/user/mo

Teams wanting similar pricing with more features

Full comparison

All Pipedrive alternatives & migration guides

What Companies Actually Pay for Pipedrive

The median Pipedrive buyer pays $800/year based on 67 verified purchase transactions.

What companies actually pay $800/yr Median across 67 community cost mentions Precise
Review scores
TrustRadius 7.7out of 10 (4)
Trustpilot 2.5out of 5 (23)
G2 4.3out of 5
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Confusing and deceptive cancellation process leading to unexpected chargesStrict no-refund policy even for failed integrations or unused periodsAPI/token limits charged separately requiring plan upgrades to view basic dataRetroactive imposition of lead/record limits after data was already imported
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 67 distinct user reports. Indicative only — not contract-grade data.

Pipedrive Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Sales Team (5 users) on Growth Plan $195 Year 1 total
$2,340/year
Total $195

5-person sales team using the Growth plan at $39/user/month, billed monthly.

Small Sales Team (5 users) on Premium Plan $245 Year 1 total
$2,940/year
Total $245

5-person sales team needing advanced features on the Premium plan at $49/user/month.

Growing Team (10 users) on Ultimate Plan $790 Year 1 total
$9,480/year
Total $790

10-person team on the Ultimate plan at $79/user/month with full feature access.

Solo Operator on Lite Plan $14 Year 1 total
$168/year
Total $14

Single user on the entry-level Lite plan at $14/user/month.

Current tier data

How Pipedrive Pricing Compares

Software Starting Price Top Price
Pipedrive $14/user/month $79/user/month
Capsule CRM Free $75/user/month
Bitrix24 CRM Free $499/organization/month
Close Free $139/user/month
Copper $9/user/month $134/user/month
Folk CRM $30/user/month $100/user/month

Detailed pricing comparisons:

Browse all CRM pricing →

8 Pipedrive Hidden Costs Beyond the List Price

Beyond the listed price, Pipedrive has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • API Token/Rate Limits Charged Separately $25-$49/user/month (plan upgrade required)
    high 1 source
    Trustpilot "Not only is €50 per person for the basic plan expensive, but I've also just discovered that API usage is limited. There's a "token" limit. I'm not talking about AI, but Pipedrive charges you for API usage, such as viewing your emails."
  • Deceptive Cancellation Process Leading to Unexpected Charges $14-$79/user/month (one additional billing cycle or more)
    critical 3 sources
    Trustpilot "Apparently, the cancellation was not fully completed. So the process was completed enough to make me believe the subscription had been cancelled… But not completed enough to stop them from taking another payment. That feels deliberately confusing."
    Trustpilot "I had a very poor experience with Pipedrive. I was charged $336 for a recurring payment for a service I never actually used. What made it even worse is how difficult they make it to cancel."
    Trustpilot "The app itself is ok but the payment experience is a nightmare. I've payed for one month and canceled my plan. First month after canceling they tried to charge my card 3 times in a month."
  • Paid Implementation Services Underdeliver $500-$2,500 (implementation service fees)
    high 2 sources
    Trustpilot "I purchased additional services after being advised by Pipedrive that their in-house team could assist with implementing and improving my setup... after almost six weeks, very little meaningful progress had been made..."
    Trustpilot "We were promised dedicated onboarding and implementation support... Our assigned implementation engineer went on leave with no communication, no handover, and no alternative point of contact..."
  • Retroactive Lead/Record Limits After Data Import 5-10x current plan cost (upgrade to remove limits)
    critical 1 source
    Trustpilot "When I signed up, my plan allowed unlimited leads. Based on that I invested thousands of dollars importing over 200,000 leads and built my entire workflow customization and employee training inside Pipedrive."
  • Seat Removal and Billing Confusion $14-$79/user/month per unremoved seat
    high 1 source
    Trustpilot "Tried to cut 8 seats before renewal. Deactivated them, which Pipedrive helpfully clarifies afterwards is not the same thing as removing them. Billed USD 480 anyway. Support agent offered a refund exception in writing if I removed them manually. I did."
  • Campaigns Feature Hidden Compliance Restrictions 5-15% of license costs (lost productivity, potential platform migration)
    high 1 source
    Trustpilot "I uploaded a small set of contacts, about 25, that came from agents who expressed interest in one of my listings through our MLS..."
  • Annual Prepayment with No Refunds $1,000-$8,000 (full annual contract at risk)
    high 1 source
    Trustpilot "I own a small business in Vermont and prepaid nearly $8,000 for a full year of Pipedrive because their sales team assured me there was a smooth, working integration with QuoteWerks. That was completely false..."
  • Progressive Feature Gating Behind Higher Tiers $10-$40/user/month (forced upgrade cost)
    medium 2 sources
    Trustpilot "After nearly 8 years with Pipedrive CRM, the experience has gone in the wrong direction. Pricing keeps increasing while core features are steadily pushed into more expensive tiers."
    Trustpilot "Pipedrive have recently changed the support levels for professional plans and it means you dont get an account manager anymore and therefore they changed the support level but charge the same fees."
Tip

Ask your Pipedrive sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews Reddit User discussions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

Pipedrive Contract Terms

Pipedrive contracts auto-renew. Changes require Must cancel before renewal date; cancellation process is reported as confusing and prone to billing users an extra cycle. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must cancel before renewal date; cancellation process is reported as confusing and prone to billing users an extra cycle
Minimum Commitment Monthly or annual depending on plan chosen
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual billing; annual plans typically paid upfront
Price Escalation Users report consistent price increases year over year with features being pushed to higher tiers
Note

Deactivating seats does not remove them from billing; seats must be explicitly removed to stop being charged

Based on 3 verified sources

How to Negotiate Pipedrive Pricing

Pipedrive contracts are negotiable. These 9 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 9 tactics
Commit to annual billing upfront high success

Pipedrive's published annual pricing is roughly 17-23% cheaper than monthly across every tier. The Lite plan's annual rate works out to $14/user/month, and the same proportional savings apply to Growth, Premium, and Ultimate. This is the only published, no-friction discount Pipedrive offers.

Pipedrive published pricing page (annual vs. monthly comparison)
Ask for free trial extensions before committing high success

Pipedrive's 14-day trial is short for evaluating a CRM with real sales data. Reps will often grant 14-30 day extensions if you ask, giving you more time to validate ROI before committing. This is not a discount but reduces the risk of buying the wrong tier.

Reported by multiple Pipedrive trial users on Reddit r/CRM
Negotiate seat count flexibility before signing high success

Before signing an annual contract, get in writing exactly how seat additions and removals are handled mid-contract, and what the process is to avoid being billed for deactivated seats.

Trustpilot reports of billing for deactivated seats
Test integrations fully during the 14-day trial high success

Pipedrive's no-refund policy is strict even when promised integrations fail. Use the full 14-day trial to verify every integration your workflow depends on before paying, especially annual prepayment.

Trustpilot report of $8,000 prepayment with broken integration and no refund
Negotiate at quarter-end or year-end medium success

Like most SaaS vendors, Pipedrive sales reps have quota incentives that peak at the end of fiscal periods. Buyers report securing 10-20% off list pricing on multi-year commitments by timing the close around quarter-end. Combine with a multi-seat commitment for stronger leverage.

Common SaaS negotiation pattern reported across Reddit r/sales and r/CRM
Bundle add-ons into the seat price medium success

Rather than paying $32.50/mo for LeadBooster and $32.50/mo for Smart Docs as separate line items, ask for them to be included in your seat price during negotiation. This is more achievable on Power and Enterprise plans where reps have more pricing flexibility, and works best when committing to 20+ seats.

Reported by Pipedrive customers on Reddit and Trustpilot reviews
Threaten to switch to HubSpot Free or Zoho medium success

Pipedrive competes directly with HubSpot's free CRM tier and Zoho CRM's $14/user plan. Mentioning a comparison evaluation in writing during renewal negotiation has yielded retention discounts of 15-25% for users at risk of churning. Most effective near contract renewal date.

Customer renewal negotiation pattern reported on Reddit r/sales
Leverage competitor pricing at renewal medium success

Mention that you are evaluating HubSpot, Zoho CRM, or Attio before renewal. Pipedrive sales teams may offer discounts to retain customers, especially at annual renewal time.

Community/trustpilot pattern
Request multi-year discount upfront medium success

When signing a new annual contract, ask explicitly for a multi-year rate lock. This can protect against the price escalation pattern multiple long-term users have reported.

Trustpilot user reports of year-over-year price increases
High success Medium Low / difficult

Full negotiation guide →

Pipedrive Price History

Pricing changes CostBench has tracked for Pipedrive, verified across 4 snapshots going back to 2026Q1.

  1. Pipedrive Premium decrease

    Premium tier decreased from $59 to $49/month

    -16.9%

  2. Pipedrive price increase

    Highest tier increased from $39 to $79/month

    +102.56%

  3. Pipedrive tier restructure

    Changed from 3 to 4 pricing tiers

  4. Pipedrive tier renamed

    "Enterprise" renamed to "Premium"

  5. Pipedrive price decrease

    Highest tier decreased from $79 to $39/month

    -50.63%

  6. Pipedrive tier restructure

    Changed from 4 to 3 pricing tiers

  7. Pipedrive tier renamed

    "Premium" renamed to "Enterprise"

Price stable over 0.4 years

View Pipedrive's full price history →

Pipedrive Pricing FAQ

01 How much does Pipedrive cost per user?

Pipedrive costs $14–$79 per user per month on annual billing. The four plans are Lite at $14, Growth at $39, Premium at $49, and Ultimate at $79. Monthly billing is more expensive: $24, $49, $79, and $99 per user. There is no free plan, but a 14-day free trial is available on all tiers.

02 What are Pipedrive's current plan names?

Pipedrive's current plans are Lite, Growth, Premium, and Ultimate — introduced in 2025. They replaced the previous Essential, Advanced, Professional, Power, and Enterprise lineup. Lite maps to the old Essential, Growth to Advanced, Premium consolidates Professional and Power, and Ultimate replaces Enterprise.

03 Does Pipedrive have a free plan?

No. Pipedrive does not offer a permanent free plan. All users must choose a paid plan after the 14-day free trial ends. The lowest-cost option is Lite at $14 per user per month on annual billing, or $24 per user per month on monthly billing.

04 How much does Pipedrive cost for a 10-person team?

A 10-person team on annual billing pays $140/month on Lite, $390/month on Growth, $490/month on Premium, or $790/month on Ultimate. Switching from monthly to annual billing saves roughly 29–39% depending on the plan chosen.

05 What is included in Pipedrive Premium and why does it cost more than Growth?

Pipedrive Premium at $49/user/month adds LeadBooster (lead generation chatbots and routing), AI-powered deal scoring, company data enrichment, contracts and e-signatures, and enhanced team and field customization on top of everything in Growth ($39). LeadBooster was previously a separate $39/month company-level add-on, so Premium bundles meaningful extra value.

06 What are Pipedrive's add-on costs?

Pipedrive sells additional modules billed per company (not per user): Campaigns for email marketing (price varies by contact volume), Web Visitors for website visitor identification, and Smart Docs for e-signatures if not on Premium or Ultimate. LeadBooster is bundled into Premium and Ultimate plans, so teams on those tiers do not need to purchase it separately.

07 Does Pipedrive auto-renew subscriptions?

Yes. Pipedrive subscriptions auto-renew. Multiple users have reported that the cancellation process is confusing and that even when they believed they had cancelled, they were still charged for the next billing period. Pipedrive's policy is to not issue refunds in these cases.

08 What happens when I deactivate a user in Pipedrive?

Deactivating a user does NOT remove them from your seat count for billing purposes. You must explicitly remove the seat to stop being charged for it. Multiple users have reported being billed for deactivated seats they believed were no longer counted.

09 Can I get a refund if Pipedrive doesn't work as promised?

Pipedrive has a strict no-refund policy and applies it consistently, including in cases where promised integrations failed, where accounts were unused after renewal, or where the cancellation process was unclear. Customer reports suggest even long-term customers and cases involving failed integrations are denied refunds.

Is this pricing incorrect? — we'll verify and update it.