Salesforce vs Keap
CRM pricing comparison · 2026
Salesforce pricing ranges from $0–$550/user/month, while Keap ranges from $299–$299/month. Salesforce is typically 67% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Salesforce and Keap both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Salesforce | Keap |
|---|---|---|
| Free Suite | Free /month | $299 /month |
| Starter Suite | $25 /user/month | — |
| Pro Suite | $100 /user/month | — |
| Enterprise | $175 /user/month | — |
| Unlimited | $350 /user/month | — |
| Agentforce 1 Sales | $550 /user/month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Salesforce
5 scenariosKeap
9 scenariosMarket Intelligence
Salesforce
- Median annual cost
- $74,700
- Average negotiated discount
- 13%
- Based on
- 2216 deals
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Contract Terms
| Term | Salesforce | Keap |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30+ days before renewal required for changes | 10 days before renewal |
| Minimum commitment | Typically 12 months minimum; multi-year terms common | 1 month |
| Price escalation | — | Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years. |
| Can downgrade | No | No |