Loom vs Vidyard
pricing comparison · 2026 · Updated April 2026
Loom pricing ranges from $0–$20/user/month, while Vidyard ranges from $0–$84/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Loom and Vidyard are both async video platforms, but they have evolved with different primary audiences. Loom is primarily a team communication and async collaboration tool — screen recordings, video messages, and meeting replacements for engineering, product, and internal teams. Vidyard is primarily a sales and marketing video platform — personalized video outreach, video analytics, and video hosting for revenue teams.
Loom Business is $15/user/month (annual billing only); Vidyard Starter is $84/month. The pricing gap is significant, but it reflects Vidyard focus on sales features (CRM integration, viewer tracking, video funnels) that justify the premium for B2B sales teams.
Plan-by-Plan Pricing
| Plan | Loom | Vidyard |
|---|---|---|
| Starter | Free /user/month | Free /user/month |
| Business | Custom | $84 /user/month |
| Business + AI | Custom | Custom |
| Enterprise | Custom | — |
Market Intelligence
Loom
- Average negotiated discount
- 10%
Vidyard
- Median annual cost
- $270
- Based on
- 7 deals
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Our Verdict
Loom is the clear choice for teams using video for internal async communication — replacing meetings, sharing updates, and explaining complex topics. At $15/user/month (annual), it is far more affordable than Vidyard and its AI features (summaries, task generation) make it one of the best async tools for engineering and product teams.
Vidyard wins for B2B sales teams where video is a revenue-driving tool. Its CRM integrations, viewer tracking, and sales-specific analytics justify the higher price ($84/month) for teams who can directly attribute pipeline to video activity. If you are measuring video ROI in deals, not async communication, Vidyard is the specialized tool.
Frequently Asked Questions
01 Is Loom or Vidyard better for sales teams?
Vidyard is better for sales teams. Its Salesforce and HubSpot CRM integrations, viewer tracking (who watched, for how long), and video CTA features are designed for sales outreach. Loom is primarily built for internal team communication and lacks these sales-specific capabilities.
02 Which is cheaper — Loom or Vidyard?
Loom is significantly cheaper for comparable use. Loom Business is $15/user/month (annual, $180/year). Vidyard Starter is $84/month ($1,008/year). For internal team video, Loom offers far more value per dollar.
03 Can Loom replace Vidyard for video hosting?
For internal sharing and team communication, yes. For public video hosting with lead capture, viewer analytics, and CRM sync, Loom is not a replacement. Vidyard is a dedicated video marketing platform with features Loom does not provide.
04 Does Loom have AI features?
Yes. Loom Business + AI ($24/user/month annually) includes auto-generated meeting summaries, AI-generated video chapters, task identification from video content, and filler word removal. These AI features are significantly more developed than Vidyard basic transcription.