Lusha vs Clay Pricing (2026)
Compare / Lusha vs Clay
Shortlist
Team size
25 seats

Lusha vs Clay

AI Sales Tools pricing comparison · 2026

Lusha pricing ranges from $0–$399.9/user/month, while Clay ranges from $0–$446/month. Lusha is typically 10% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Clay pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 7w ago
$839 $1.0K
View pricing →
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 18d ago
$839 $1.0K
View pricing →
Recorded annual contract medians
Lusha median is $161 less than Clay · different customer contracts; not a quote
Cheapest $839
Spread 16%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$21K/yr
year 1 license · $70/seat
Growth
$134K/yr
year 1 license · $446/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$839/yr
Vendr · n=0 · limited data avg 32% negotiated
Median annual
$1.0K/yr
Vendr · n=175
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence High confidence
Sources 1 sourced fact
Vendr median
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Credit System Limitations and Overage Costs
    20-40% of license costs
    3 sources
  • Supplemental Tools Needed for Full Coverage
    10-20% of license costs for supplemental tools
    2 sources
  • Aggressive Auto-Renewal and Cancellation Difficulties
    Full annual renewal charge if not canceled in advance
    2 sources
  • Premium Plan Seat Costs Add Up Quickly
    $399.90/month per additional seat on Premium
    1 source
  • Data Accuracy Issues Requiring Verification
    5-15% of license costs
    5 sources
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.7out of 5 (335)
Trustpilot
1.2out of 5 (25)
Best for
Individuals exploring B2B prospecting with light usage needs
Watch out
Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
No public ratings yet
Best for
Individuals and small teams evaluating Clay's enrichment and prospecting before committing
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Clay pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Lusha

$0–$399.9
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Clay

$0–$446
/month
4 plans · Free tier
Full pricing breakdown →

Lusha and Clay both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Lusha Clay
Free Free /user/month Free /user/month
Starter $49.90 /user/month $167 /user/month
Pro $69.90 /user/month $446 /user/month
Premium $399.90 /user/month Custom
Scale Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Lusha

4 scenarios
$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
See all 4 scenarios →

Clay

3 scenarios
$167/month
Solo SDR or Small Team (Basic Enrichment)
Launch plan is the current entry-level paid option for small teams building and automating prospecting workflows. It is best for teams moving beyond evaluation but not yet running larger CRM-based growth campaigns. Budget separately for any usage, enrichment, or workflow needs that exceed the included plan details.
$446/month
Growing GTM Team (High-Volume Enrichment)
Growth plan is built for teams running CRM-based workflows and growth campaigns at scale. It replaces older Explorer-style positioning in the pricing model and is the clearest fit when prospecting workflows need more operational depth than Launch. Review current usage limits before modeling monthly volume.
$446/month
Scaled RevOps Operation (Full Platform)
or custom - Growth at $446/month fits scaled GTM workflows, while Enterprise uses custom pricing for large organizations that need SSO, RBAC, and unlimited imports. Enterprise should be evaluated when governance, access control, or import scale matters more than the standard self-serve plan structure.

Market Intelligence

Lusha

Median annual cost
$839
Average negotiated discount
32%

Clay

Median annual cost
$1,000
Based on
175 deals

Continue researching

Lusha

Clay

Related Comparisons