Keap vs SugarCRM
CRM pricing comparison · 2026
Keap pricing ranges from $299–$299/month, while SugarCRM ranges from $19–$160/user/month. SugarCRM is typically 74% more affordable, though your actual cost depends on tier and team size.
Keap
Keap is a CRM and marketing automation platform built for small businesses, combining cont
verified 27d ago
$1.2K
$2.8K
SugarCRM
SugarCRM pricing starts at $19/user/month for the Essentials plan (3-9 users, billed annua
verified 27d ago
$1.2K
$2.8K
Verdict · Vendr median · year 1
Keap
saves
$1.6K
vs
SugarCRM
· 25 seats
Cheapest
$1.2K
Spread
57%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Keap
$90K/yr
year 1 license · $299/seat
Standard
$24K/yr
year 1 license · $79/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=66
Median annual
$2.8K/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
19 sourced facts
12 hidden-cost · 3 contract · Vendr median · 3 review platforms
Last verified
3w ago
Confidence
Medium confidence
Sources
15 sourced facts
11 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Keap
SugarCRM
Auto-renewal
Yes
—
Cancellation
10 days before renewal
—
Commitment
1 month
Annual billing required
Price escalation
Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years.
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Keap and SugarCRM both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Keap | SugarCRM |
|---|---|---|
| Keap | $299 /month | $19 /user/month |
| Standard | — | $79 /user/month |
| Advanced | — | $115 /user/month |
| Enterprise | — | $115 /user/month |
| Enterprise+ | — | $160 /user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Keap
9 scenarios$299/month ($3,588 Year 1)
Solo Operator on Monthly Billing
$299/month ($3,588 Year 1)
Small Team Using Keap for CRM
$299/month ($3,588 Year 1)
Marketing Agency
SugarCRM
8 scenarios$95/month ($19 x 5 users, billed annually)
Small Sales Team (5 users)
$885/month ($59 x 15 users, billed annually)
Growing Company (15 users)
$2,125/month ($85 x 25 users, billed annually)
Established Sales Team (25 users)
Market Intelligence
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
SugarCRM
- Median annual cost
- $2,750
- Based on
- 4 deals
Contract Terms
| Term | Keap | SugarCRM |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | 10 days before renewal | — |
| Minimum commitment | 1 month | Annual billing required |
| Price escalation | Documented price increases of 70% over 12-15 months without prior notification. Multiple users report doubled pricing over 2 years. | — |
| Can downgrade | No | — |