Keap vs Nutshell
CRM pricing comparison · 2026
Keap pricing ranges from $299–$299/month, while Nutshell ranges from $13–$67/user/month. Nutshell is typically 86% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Keap and Nutshell both target small businesses but take fundamentally different approaches to CRM. Keap bundles CRM with marketing automation, invoicing, and payment processing into a single $299/month platform. Nutshell is a focused sales CRM starting at just $13/user/month, designed for teams that want pipeline management and email outreach without the bloat.
The price gap is substantial — a 5-person team on Nutshell Foundation pays $65/month vs Keap's $299/month. But Keap includes automation and billing features that would require additional tools alongside Nutshell.
Plan-by-Plan Pricing
| Plan | Keap | Nutshell |
|---|---|---|
| Keap | $299 /month | $13 /user/month |
| Growth | — | $25 /user/month |
| Pro | — | $42 /user/month |
| Business | — | $52 /user/month |
| Enterprise | — | $67 /user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Keap
9 scenariosNutshell
4 scenariosMarket Intelligence
Keap
- Median annual cost
- $1,182
- Based on
- 66 deals
Nutshell
- Median annual cost
- $593
- Based on
- 344 deals
Continue researching
Our Verdict
Choose Keap if you need an all-in-one platform combining CRM, marketing automation, invoicing, and payments. The $299/month flat rate suits service businesses with 10+ team members who would otherwise need multiple separate tools.
Choose Nutshell if you want a straightforward sales CRM at an accessible price. Starting at $13/user/month with unlimited contacts and pipelines, Nutshell delivers exceptional value for teams focused on outbound sales without needing built-in invoicing or complex automation.
Frequently Asked Questions
01 How much cheaper is Nutshell than Keap?
Significantly cheaper for most small teams. A 5-person team on Nutshell Pro pays $210/month vs Keap's flat $299/month. Even Nutshell Enterprise at $67/user/month ($335/month for 5 users) is competitive with Keap while offering more CRM-specific features.
02 Does Nutshell include marketing automation?
Nutshell offers built-in email sequences starting on the Growth plan ($25/user/month), but it's not as comprehensive as Keap's automation builder. For advanced drip campaigns and landing pages, Keap has the edge.
03 Which is better for a team of 3?
Nutshell is the clear winner for very small teams. At $13–$42/user/month, a team of 3 pays $39–$126/month vs Keap's flat $299/month. Unless you specifically need Keap's invoicing and payment processing, Nutshell offers better value.
04 Can I process payments through Nutshell?
No. Nutshell is a sales CRM without built-in payment processing or invoicing. You'd need a separate tool like Stripe, Square, or QuickBooks. Keap includes native invoicing and payment collection.
05 What hidden costs should I expect?
With Keap, watch for extra user fees ($30/user/month), contact overage charges, and aggressive renewal price increases reportedly up to 70% over 12–15 months. Nutshell has fewer hidden costs but charges extra for phone support and some integrations on lower tiers.